Volker Bilgram

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Volker Bilgram

Dr. rer. pol.

Veröffentlichungen

Wissenschaftliche Artikel

 

Füller, J., Hutter, K., Wahl, J., Bilgram, V., Tekic, Z., 2022. How AI revolutionizes innovation management: Perceptions and implementation patterns of AI-based innovators, Technological Forecasting and Social Change, 178 (March 2022).

 

Kakatkar, C., Bilgram, V., Füller, J., 2020. Innovation analytics: Leveraging Artificial Intelligence in the innovation process, Business Horizons, 63, 171-181.

 

Brem, A., Bilgram, V., Marchuk, A., 2019. How crowdfunding platforms change the nature of user innovation - from problem-solving to entrepreneurship, Technological Forecasting and Social Change, 144, 348-360.

 

Brem, A., Bilgram, V., Gutstein, A., 2018. Involving lead users in innovation: A structured summary of research on the lead user method, International Journal of Innovation and Technology Management, 15 (3), 1-27.

 

Bilgram, V., Gluth, O., Piller, F., 2017. Crowdfunding data as a source of innovation, Marketing Review St. Gallen, 34 (3), 10-18.

 

Brunswicker, S., Bilgram, V., Füller, J., 2017. Taming wicked civic challenges with an innovative crowd, Business Horizons, 60 (2), 167-177.

 

Füller, J., Bilgram, V., 2017. The moderating effect of personal features on the consequences of an enjoyable co-creation experience, Journal of Product and Brand Management, 26 (4), 386-401.

 

Hutter, K., Füller, J., Hautz, J., Bilgram, V., Matzler, K., 2015. Machiavellianism or morality: Which behavior pays off in online innovation contests?, Journal of Management Information Systems, 32 (3), 197-228.

 

Brem, A., Bilgram, V., 2015. The search for innovative partners in co-creation: Identifying lead users in social media through netnography and crowdsourcing, Journal of Engineering and Technology, 37, 40-51.

 

Bilgram, V., Rapp, M., 2013. Phänomen Crowdsourcing: Was privater und öffentlicher Sektor voneinander lernen können, Business + Innovation, 3, 26-33.

 

Bilgram, V., Füller, J., Koch, G., Rapp, M., 2012. The potential of crowdsourcing for co-marketing: How consumers may be turned into brand ambassadors, Transfer - Werbeforschung und Praxis, 4, 42-48.

 

Bilgram, V., Bartl, M., Biel, S., 2011. Getting closer to the consumer: How Nivea co-creates new products, Marketing Review St. Gallen, 1, 34-40.

 

Bilgram, V., Brem, A., Voigt, K.-I., 2008. User-centric innovations in new product development: Systematic identification of lead users harnessing interactive and collaborative online-tools, International Journal of Innovation Management, 12 (3), 419-458.

 

 

Transfer-orientierte Beiträge

 

Füller, J., Bilgram, V., Hutter, K., Wahl, J., 2022. Autonomous innovation: How AI is implemented in innovation management, Wissenschaftliche Studie, HYVE/ University of Innsbruck.

 

Bilgram, V., Füller, J., 2020. Mit Emotion AI zu erfolgreichen Innovationen, Handelsblatt Journal, 3/2020.

 

Bilgram, V., 2019. KI - der neue Partner der Innovationsmanager?, Handelsblatt KI Business Guide, 2/2019.

 

Bilgram, V., Bartl, M., 2019. Artificial Intelligence meets market research, Research World, 3/2019.

 

Füller, J., Bilgram, V., Casper, C., Fohr, S., 2019. Wie Künstliche Intelligenz und Algorithmen das Innovieren revolutionieren, Wissenschaftliche Studie, HYVE/ University of Innsbruck.

 

Bilgram, V., Füller, J., Leitl, M., 2018. Wie Innovationen Erfolg haben, Harvard Business Manager, 4/2018, 22-33.

 

Bilgram, V., Gluth, O., 2018. Machine Learning als Siebenmeilenstiefel für Innovation, Handelsblatt Blog, 2/2018.

 

Lakhani, K., Füller, J., Bilgram, V., Friar, G., 2014. Nivea, Harvard Business School Case, 614-042, 1-26.

 

Bilgram, V., Füller, J., Bartl, M., Biel, S., Miertsch, H., 2013. Eine Allianz gegen Flecken, Harvard Business Manager, 3/2013, 62-68.

 

Birke, M., Bilgram, V., Füller, J., 2012. Spielerisch zur Innovation: Gamification in der gemeinsamen Ideengenerierung und –selektion mit Konsumenten, Ideenmanagement, 38 (3), 93-96.

 

Männer, A.-L., Bilgram, V., Brem, A., 2012. Regulatory Push/Pull: Neue Impulse für das Innovationsmanagement, Ideenmanagement, 38 (2), 64-67.

 

Bilgram, V., Casper, C., 2012. How companies tap the potential of innovative users: Four examples from Germany, Innovation Management SE.

 

Bilgram, V., Jawecki, J.,2011. Erfolgsmessung von Open Innovation Projekten, Controller Magazin, 36 (4), 60-65.

 

Bilgram, V., Bartl, M., 2009. Innovation Communities: Neue Spielregeln des Ideenmanagements, Planung und Analyse, 5/2009, 48-51.

 

 

Aufsätze in Sammelwerken

 

Marchuk, A., Bilgram, V., Biel, S., Worning, S., 2021. The best of both worlds: Methodological insights on combining human and AI labor in Netnography, Netnography unlimited: Understanding technoculture using qualitative social media, Routledge, 181-201.

 

Kröper, M., Bilgram, V., Wehlig, R., 2017. Empowering members of a brand community to gain consumer insights and create new products: The case of the Vorwerk Thermomix research community, Strategy and communication for innovation, Springer, 403-414.

 

Hahn, A., Hofmann, R., Bilgram, V., Schwarz, J. O., Meinheit, A., Füller, J., 2016. Easy Rider: Erschließung der Welt des autonomen Fahrens aus Sicht von Markt und Kunde, Die frühe Phase des Innovationsprozesses, Springer, 75-98.

 

Stadler, D., Bilgram, V., 2016. Gamification: Best practices in research and tourism, Open Tourism, Springer, 363-370.

 

Bilgram, V., 2013. Performance measurement of co-creation initiatives: A conceptual framework for measuring the value of idea contests, Evolution of innovation management: Trends in an international context, Palgrave Macmillan, 32-51.

 

Bartl, M., Jawecki, G., Bilgram, V., Wiegandt, P., 2013. The BMW Group co-creation lab: From co-creation projects to programmes, Discontinuous innovation: Learning to manage the unexpected, World Scientific Publishing Company, 179-204.

 

Neus, A., Hottum, P., Bilgram, V., 2012. Innovation in information-based services, Methods in service innovation: Current trends and future perspectives, Fraunhofer Verlag.

 

Jawecki, G., Bilgram, V., 2012. Open Innovation im Enterprise 2.0: Unternehmensinterne Voraussetzungen zur Einbindung externer Stakeholder in den Innovationsprozess, Enterprise 2.0 – die digitale Revolution der Unternehmenskultur, Wolters Kluwer, 139-153.

 

 

Beiträge in Konferenzbänden

 

Marchuk, A., Biel, S., Bilgram, V., Worning, S., 2018. Standing on the shoulders of the giants: Insights and implications from a ‘race’ between humans and machines, Esomar Fusion Conference, Dublin.

 

Bilgram, V., Bartl, M., Hilgers, D., 2011. Erfolgsmessung von Crowdsourcing Plattformen zur Ideengenerierung: Welchen Wert haben Online Ideenwettbewerbe für Unternehmen, KnowTech Conference, Bad Homburg.

 

Jawecki, G., Bilgram, V., Wiegandt, P., 2011. The BMW Group co-creation lab: Managing an innovation hub for a panopticon of users, Esomar Innovate Conference, Barcelona.

 

Bilgram, V., Bartl, M., Biel, S., 2010. Successful consumer co-creation: The case of Nivea body care, Annual MRS Conference, London.

 

Bilgram, V., Füller, J., Rieder, B., 2009. How to be successful in co-creation research: The Swarovski innovation research community, Esomar Online Research Conference, Chicago.