Jan Joosten

Academic Writing & Storytelling in 

Basic Study Techniques

("Scientific Methods and Research" and "Presentation and Communication Techniques") - Bachelor International Business

User Experience (UX) Research

(AI) Innovation

UX & AI

Trust & xAI

Basic Study Techniques

("Scientific Methods and Research" and "Presentation and Communication Techniques") - Bachelor International Business

Peer-Reviewed Journal-Publikationen

Joosten, J., Klug, K., Bilgram, V., & Hahn, A. (2024). Ideation: Die Qualität Menschenund KI-generierter Ideen im Vergleich. Transfer: Zeitschrift für Kommunikation & Markenmanagement, 70(4).

Joosten, J., Hahn, A., Klug, K., Riedmüller, F., Totzek, D. (2024), Toward a Digital Empathy Framework Evaluating User Experience Research Methods. Marketing Review St. Gallen, (5), 888-894.

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D. (2024). Comparing the Ideation Quality of Humans With Generative Artificial Intelligence. IEEE Engineering Management Review, 1–10.  https://doi.org/10.1109/EMR.2024.3353338

Ahnfeld, T., Hahn, A., Joosten, J., Klug, K., & Totzek, D. (2023). Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research. Marketing Review St. Gallen, (6).

Peer-Reviewed Konferenz-Publikationen

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T. (2022). The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. 2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII), 1–7.  https://doi.org/10.1109/ACII55700.2022.9953857

Vorträge und Konferenz-Präsentationen

Joosten, J., Hahn, A., Totzek, D., & Gaugler, T. (2024). True Cost Pricing: The Impact of Emotions on Price Perceptions. 10th Conference of the Bavarian Service Research Cluster (BSRC) 2024, Augsburg.

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D. (2024). Comparing the Ideation Quality of Humans With Generative Artificial Intelligence. The 53rd Annual Conference of The European Marketing Academy (EMAC) 2024, Bucharest.

Hahn, A., Joosten, J., Stein, L., (2023). Digital Empathy - Was ist das und welche Potenziale bietet es für Bio-Marketing und Bio-Kaufverhaltenssteuerung?. BIOFACH Kongress, Nürnberg.

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T. (2022). The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. 10th International Conference on Affective Computing and Intelligent Interaction (ACII) 2022 , virtuell.