Jan Joosten

Academic Writing & Storytelling in 

Basic Study Techniques

("Scientific Methods and Research" and "Presentation and Communication Techniques") - Bachelor International Business

• User Experience (UX) Forschung
• UX für KI
• Agentische KI & LLM-Systeme
• Vertrauen & erklärbare KI (xAI)
• Affective Computing & Digitale Empathie
• KI in Marketing & Innovation

Basic Study Techniques

("Scientific Methods and Research" and "Presentation and Communication Techniques") - Bachelor International Business

Peer-Reviewed Journal-Publikationen

Kulyabin, Mikhail; Joosten, Jan; Ulan uulu, Choro; Martins Pacheco, Nuno Miguel; Ries, Fabian; Petridis, Filippos; Bosch, Jan; Holmström Olsson, Helena: User eXperience Perception Insights Dataset (UXPID): Synthetic User Feedback from Public Industrial Forums. In: Scientific Data 13 (2026), H. 1, Art.-Nr. 762.  https://doi.org/10.1038/s41597-026-07253-9

Joosten, Jan; Bilgram, Volker; Hahn, Alexander; Totzek, Dirk: Comparing the Ideation Quality of Humans With Generative Artificial Intelligence. In: IEEE Engineering Management Review 52 (2024), H. 2, S. 153–164.  https://doi.org/10.1109/EMR.2024.3353338

Joosten, Jan; Hahn, Alexander; Klug, Katharina; Riedmüller, Florian; Totzek, Dirk: Toward a Digital Empathy Framework — Evaluating User Experience Research Methods. In: Marketing Review St. Gallen 2024, H. 5.

Joosten, Jan; Klug, Katharina; Bilgram, Volker; Hahn, Alexander: Ideation: Die Qualität Mensch- und KI-generierter Ideen im Vergleich. In: Transfer: Zeitschrift für Kommunikation & Markenmanagement 70 (2024), H. 4.

Ahnfeld, Tim; Hahn, Alexander; Joosten, Jan; Klug, Katharina; Totzek, Dirk: Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research. In: Marketing Review St. Gallen 40 (2023), H. 6, S. 32–39.

Peer-Reviewed Konferenz-Publikationen

Ulan uulu, Choro; Kulyabin, Mikhail; Etaiwi, Layan; Martins Pacheco, Nuno Miguel; Joosten, Jan; Röse, Kerstin; Petridis, Filippos; Bosch, Jan; Holmström Olsson, Helena: AI for Better UX in Computer-Aided Engineering: Is Academia Catching Up with Industry Demands? A Multivocal Literature Review. In: Lecture Notes in Computer Science: Software Engineering and Advanced Applications (SEAA). Cham: Springer Nature Switzerland, 2025, S. 298–312.  https://doi.org/10.1007/978-3-032-04200-2_20

Cosmann, Niklas; Haberkern, Jana; Hahn, Alexander; Harms, Patrick; Joosten, Jan; Klug, Katharina; Kollischan, Tania: The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. In: 2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII). Piscataway, NJ: IEEE, 2022, S. 1–7.  https://doi.org/10.1109/ACII55700.2022.9953857

Buchkapitel

Joosten, Jan; Klug, Katharina; Hahn, Alexander; Bilgram, Volker: Embracing digital empathy: Emotion AI — Concept, use cases, and developments. In: Westner, Markus; Hahn, Alexander; Singer, Gerald; Zhou, Ren; Wimmer, Georg; Zhou, Lina; Huang, Bo (Hrsg.): Artificial Intelligence in Business and Engineering. Stuttgart: Kohlhammer Verlag, 2026.

Joosten, Jan; Hahn, Alexander; Klug, Katharina: Customer-Centricity-Research-Methoden: Wie sich User Experience (besser) messen lässt. In: Marketing & Sales Innovation 2026 (FOM-Edition). Wiesbaden: Springer Fachmedien, 2026, S. 85–98.  https://doi.org/10.1007/978-3-658-49537-4_5

Preprints

Ulan uulu, Choro; Martins Pacheco, Nuno Miguel; Joosten, Jan; Steinke, Ines; Kulyabin, Mikhail; Petridis, Filippos; Michel, Leah; Bosch, Jan; Holmström Olsson, Helena: Mental Models as Blueprints for Industrial Explainable Artificial Intelligence Use Cases and UX Designs. SSRN Preprint, 2026.  https://doi.org/10.2139/ssrn.6368072

Kulyabin, Mikhail; Fuhrmann, I.; Joosten, Jan; Martins Pacheco, Nuno Miguel; Petridis, Filippos; Johnson, R.; u. a.: How to Build AI Agents by Augmenting LLMs with Codified Human Expert Domain Knowledge? A Software Engineering Framework. arXiv-Preprint, 2026. arXiv:2601.15153

Kulyabin, Mikhail; Zeiner, K. M.; Joosten, Jan; Martins Pacheco, Nuno Miguel; Petridis, Filippos; Johnson, R.; u. a.: Tables or Sankey Diagrams? Investigating User Interaction with Different Representations of Simulation Parameters. arXiv-Preprint, 2026. arXiv:2601.10232

Vorträge & Konferenzbeiträge

Joosten, Jan; Hahn, Alexander; Totzek, Dirk; Gaugler, Tobias: True Cost Pricing: The Impact of Emotions on Price Perceptions. Vortrag, 10. Konferenz des Bavarian Service Research Cluster (BSRC), Augsburg, 2024.

Joosten, Jan; Bilgram, Volker; Hahn, Alexander; Totzek, Dirk: Comparing the Ideation Quality of Humans With Generative AI. Vortrag, 53rd Annual Conference of the European Marketing Academy (EMAC), Bukarest, 2024.

Hahn, Alexander; Joosten, Jan; Stein, Lukas: Digital Empathy — Potenziale für Bio-Marketing. Vortrag, BIOFACH Kongress, Nürnberg, 2023.

Dissertation

Joosten, Jan: Three Essays on AI Applications in Marketing. Dissertation zur Erlangung des Grades Doktor der Wirtschaftswissenschaften, Universität Passau in Kooperation mit der TH Nürnberg Georg Simon Ohm, 2025.