The Innovation Communication master’s programme is a postgraduate degree programme. The programme provides advanced knowledge in applied communication science with a focus on strategic corporate and organisational communication related to innovations, which includes innovative products, results, services, and societal and social innovations. Graduates work in corporate communications, innovation marketing, innovation management, and innovation, research, and science communication in organisations, professional associations, and think tanks.

The Innovation Communication programme provides a solid foundation in strategic corporate communication, technology assessment, foresight and scenario management, thought leadership, public relations, and public affairs for innovations and organisations in research and development. This degree will enable you to analyse innovation processes using scientific methods and, on that basis, strategically shape debates within and around research-oriented companies, technology start-ups, scientific organisations and associations, industrial companies and trade organisations, research institutions, and political organisations and institutions. Career opportunities for graduates include roles as press officers or spokespersons for companies and organisations, public affairs managers, research or science communication professionals, or journalistic roles in science and technology editorial departments.

Central to both the first and second semesters in the curriculum is a research project that explores current issues and enable collaboration with companies, scientific and research institutions, professional associations, and think tanks.

Type of degree
Master of Arts
Program duration
3 Semester
Admission procedure type
Restricted admission (other procedure)
Special features
  • beginning in summer semester 2026, students may pursue the programme as a part-time student over 5 semesters
  • The programme’s distinctive emphasis on research makes the Innovation Communication master’s degree from the Ohm unique nationwide.
  • The programme has intake cycles in winter and summer semester.
Interesting numbers and statistics

Students from non-EEA countries who enrol in this programme must pay tuition each semester. More information about tuition is available on our website.

Intake semester
Winter semester or Summer semester
Application period
For the winter semester: 02.05.2026 to 31.08.2026
For the summer semester: 15.11.2025 to 31.01.2026
Faculty or School
Applied Mathematics, Physics and Humanities

More information

Detailed information about the curriculum of this programme is available in German. Switch the language toggle in the upper right corner.

More information

For more information on jobs and career prospects for graduates of this programme, visit our German pages by switching the language toggle in the upper right corner.

Information on admission

The formal admission requirements for the master’s programme in Innovation Communication are described below. In addition, there are personal qualities and attributes that characterise successful applicants.

Formal admissions requirements

Completed bachelor’s degree in Journalism of Technology/Technical PR from the Ohm or an equivalent qualification and provide evidence of specific aptitude for the Innovation Communication programme.

An equivalent qualification must include at least 16 ECTS credits in public relations, corporate communication, marketing communication, or comparable modules; and at least 4 ECTS credits in media law or copyright, patent, and intellectual property rights or media ethics or comparable modules. The selection committee for the degree programme decides on questions of comparability of previous coursework in the application process.

Applicants who have a bachelor’s degree comprising fewer than 210 ECTS credits, but at least 180 ECTS credits, may also be admitted to the programme. The selection committee will specify how any deficient credits must be completed. The selection committee also determines whether relevant professional experience acquired after earning a bachelor’s degree can be credited towards the deficient credits.

Documentation of required language proficiency:

Courses in this degree programme are conducted in German. Applicants who are native speakers of a language other than German, who do not have bachelor’s degree from a German educational institution, and who have not completed German-language vocational or professional training at secondary school must provide one of the following certificates as documentation of their German proficiency:

  • German language examination for the university admission of foreign applicants (DSH-Stufe 2)
  • TestDaF (“Test Deutsch als Fremdsprache” with an above-average score (minimally level 4 in all four examination components)
  • Telc German C1 University (“Telc Deutsch C1 Hochschule”)
  • Overview of all recognised language certificates (pdf)

Personal characteristics

  • A strong interest in and curiosity about applied, project-based research in areas of communication, organisations, and society.
  • Interest in social, political, and economic agency and in science, technology, and research.

 

Students from non-EEA countries are subject to tuition fees.

Please note that students from non-EEA countries must pay tuition each semester. More information about tuition is available on our website.

Are you unsure whether Innovation Communication is the right degree programme for you? The Ohm offers a variety of ways to help you find the answer to that question.

Trial lectures

If you are interested in the programme, you are welcome to attend trial lectures offered in the Innovation Communication programme. You can get a first impression of a lecture in this degree programme and experience the atmosphere at our university, live. Please contact the Faculty Advisor, if you would like to attend a trial lecture.

Student Counseling Portal

The Ohm’s Student Counseling Portal allows you to access information and counseling online, anonymously and at any time.

Student Counseling Portal

Student Counseling Service

Do you have questions about studying at university or applying?
Our International Academic Services department is happy to assist you.

If you went to school in the German system, feel free to contact the ‘Zentrale Studienberatung‘.

Faculty advisor

You would like more detailed information about the curriculum or individual subjects within the Innovation Communication master’s programme? Then the Faculty Advisor is the right person to contact.

Ask us

studienbuero@th-nuernberg.de
Telephone: +49 911/5880-4004
More information and office hours

Studying abroad

Students at the Ohm wishing to complete a stay abroad can choose from one of our more than 160 partner universities worldwide. The International Office will inform you about possible ways to study abroad.

Documents

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