The Corporate Communication & Journalism degree programme provides students a solid education in journalism and communication studies qualifying graduates for a wide range of careers in journalism, corporate communications, public relations, and public affairs.

When applying for this programme, you must select one of three specialisations:

  • Technology Journalism & Technology PR
    This specialisation combines public relations and journalism with engineering science foundations. Graduates may work in start-ups or in industry in marketing and corporate communications departments, at PR agencies or in trade press professions.
     
  • Science Journalism & Science PR
    This specialisation is designed for individuals who are interested in combining knowledge of fundamental laboratory sciences in chemistry or biology with journalistic skills or organisational communication in research institutions. Both specialisations include coursework in online or radio journalism and marketing and strategic communications for companies or research institutions.
     
  • Political Communications & Public Affairs
    Students who select this specialisation are prepared for work in parliamentary offices, think tanks, NGOs, and public affairs for tech companies. The coursework provides foundational knowledge in politics and economics and develops skills in strategic communication and campaign design and development. 

Each specialisation has its own curricular focus, but all follow a common understanding of journalism and professional communication.

Students are also bloggers and podcasters on: www.befootec.de, www.futurecommunication.de, and on Spotify open.spotify.com.

Degree
Bachelor of Arts
Program duration
7 Semester
Admission restrictions
no
Special features
  • The Corporate Communication & Journalism programme will begin in winter semester 2026/2027 and its specialisations make it unique in Southern Germany.
  • The programme offers three specialisations. Students must select a specialisation when they apply for admission:
    • Technology Journalism & Technology PR
    • Science Journalism & Science PR
    • Political Communications & Public Affairs
  • Students may change their specialisation once before their fourth semester begins.
Admission semester
Winter semester
Admission (intake) is in winter semester. Specific regulations apply for students who are changing degree programmes.
Application period
For the winter semester: 02.05.2026 to 15.08.2026
Faculty
Applied Mathematics, Physics and General Studies
Prospective degree programs
Innovationskommunikation (M. A.)

More information

Detailed information about the curriculum of this programme is available in German. Switch the language toggle in the upper right corner.

More information

For more information on jobs and career prospects for graduates of this programme, visit our German pages by switching the language toggle in the upper right corner.

For this bachelor’s programme, there are formal requirements that you must fulfil in order to be able to start the programme. There are also a number of personal requirements that you should meet.

Please note that students from non-EEA countries must pay tuition each semester. More information about tuition is available on our website.

Please note: Admission requirements do change. Be sure to read the admission requirements after the application period begins.

Formal requirements

  • General admission requirements (e.g., Abitur, vocational qualification, or foreign educational certificate)

  • Documentation of required language proficiency:

    Courses in this degree programme are conducted in German. Applicants who are native speakers of a language other than German, who do not have bachelor’s degree from a German educational institution, and who have not completed German-language vocational or professional training at secondary school must provide one of the following certificates as documentation of their German proficiency:

Personal characteristics and skills

Technology Journalism & Technology PR

  • Curiosity and interest in journalistic research, conducting interviews, and writing copy for online, radio, or video publication
  • Curiosity and interest in academic research
  • Interest in technological developments, new technologies and their potential impacts, and applied research addressing social issues
  • Interest in scientific concepts
     

Science Journalism & Science PR

  • Curiosity and interest in journalistic research, conducting interviews, and writing copy for online, radio, or video publication
  • Curiosity and interest in academic research, scientific developments, and applied research on social issues
  • Interest in scientific concepts
     

Political Communications & Public Affairs

  • Curiosity and interest in academic research and technological solutions to social issues
  • Interest in politics in the fields of technology and innovation
  • Interest in economics, industry, and macro-economic concepts and relationships

Common stumbling blocks

Technology Journalism & Technology PR

Communications in public relations and journalistic formats is on equal footing with engineering fundamentals. Prospective students should ideally have at least satisfactory grades in secondary school mathematics or physics.
 

Science Journalism & Science PR

Communications in public relations and journalistic formats is on equal footing with laboratory science fundamentals. Prospective students should ideally have at least satisfactory grades in secondary school chemistry, biology, mathematics, or physics.
 

Political Communications & Public Affairs

Communications in public relations and public affairs is on equal footing with economics fundamentals and political science contexts. Prospective students should ideally have at least good grades in secondary school German, economics, and social studies or politics.

How do my skills measure up against the program requirements? How do I prepare myself?

Are you unsure whether Corporate Communication & Journalism is the right degree programme for you? The Ohm offers a variety of ways to help you find the answer to that question.

Inside view from students

Testimonials at www.studycheck.de

Trial lectures

Visit our trial lectures You can get a first impression of a lecture in this degree programme and experience the atmosphere at our university, live.

Student Counseling Service

Do you have questions about studying at university or applying?
Our International Academic Services department is happy to assist you.

If you went to school in the German system, feel free to contact the “Zentrale Studienberatung”.

Faculty advisor

Would you like more detailed information about the content of individual subjects? Then the Faculty Advisor is your next port of call.

Ask us

studienbuero@th-nuernberg.de
Telephone: +49 911/5880-4004
More information and office hours

Studying abroad

Students at the Ohm wishing to complete a stay abroad can choose from one of our more than 160 partner universities worldwide. The International Office will inform you about possible ways to study abroad.

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