Alexander von Hoffmann

Alexander von Hoffmann is a professor at the Technische Hochschule Nürnberg, where he conducts research at the intersection of human-machine interaction, lighting, and sound technologies. After earning his doctorate with a dissertation on adaptive vehicle headlights, he worked in lighting development at an automotive manufacturer. Since 2006, he has been teaching at TH Nürnberg and, as part of the Bavarian High-Tech Agenda in 2021, was granted a reduced teaching load to focus on research in the field of “light and sound as human-machine interaction in vehicles.”

Prof. Dr.-Ing. Alexander von Hoffmann offers courses at the intersection of technology, design, and interaction. His focus lies on the technical and creative foundations of auditory systems.
In his teaching, Prof. von Hoffmann combines technical depth with creative practice and places particular emphasis on clear, interactive knowledge transfer – with an eye toward future applications in media, mobility, and industry.

At the Ohm User Experience Center (Ohm-UX) and in his laboratory for mechatronic human-machine interfaces, he develops multimodal interaction concepts that use light and sound to enable intuitive communication between humans and machines. A key focus is the use of artificial intelligence to generate affective audio signals and adaptive lighting systems that enhance the transparency and acceptance of automated decision-making.

His research also includes sound design in digital games to improve user experience (UX), and will soon expand to AI-based acoustic fault detection in mechatronic components at the TTZ Nürnberger Land.

Audio Technology
Module MPO2 “Audio and Video Technology” in the Bachelor's degree program Media Engineering (B-ME)(taught in German language)
→ Introduction to acoustic fundamentals, digital audio technology, and the technical implementation of professional audio production. 

Practical Seminar
Module PS in the Bachelor's degree program Media Engineering (B-ME) (taught in German language)
→ Accompanying course for the practical study semester. The goal is to foster presentation skills and the ability to reflect – including through the use of the LEGO® SERIOUS PLAY® method for structured processing and facilitation of practice-oriented tasks. 

Light Simulation
Module PHO5/1 “LED Lighting Technology and Light Simulation” in the Master's degree program Electronic and Mechatronic Systems (MA-SY) (taught in German language)
→ Teaching methods for raytracing simulation and analysis of lighting systems in the context of modern LED technologies.

Fundamentals of Computer-Based Production Techniques in Electronic Music
Specialized elective (FWPF), Group 2, including in the Bachelor's degree program Media Engineering (B-ME) (in Winter taught in German language, in Summer taught in English language)
→ Introduction to digital production processes in electronic music – including workflows, software tools, and creative design approaches.

Electronic Music Production
Course offered as part of the Ohm International Summer School (Ohm-ISS) (taught in englisch language)
→ English-language introductory course on the history, technology, and practice of electronic music – covering topics such as sound synthesis, DAWs, effects, and song arrangement.

 An overview of Prof. von Hoffmann’s recent publications can be found here:
OPUS - The Ohm’s publications server
ORCID
Google Scholar