International Business

Are you interested in an internationally oriented career? Our International Business program will teach you the "instruments being played" in the dynamic world of international business.  

Starting out with basic business courses and moving forward through advanced and specialized courses, students receive a comprehensive, application-oriented education which also includes special courses for developing soft skills, language proficiency and stays abroad. 
We are ready to launch your international business career!

Internationale Studierende
fotolia, deagreez

Degree:

Bachelor of Arts (B.A.)

Program duration:

7 semesters

Admission requirements:

Language of instruction:

English
English is the only language of instruction during the first three semesters and the predominant language later on. In higher semesters, students can choose some electives in German.

Subject distribution:

 

 

Special features:

  • International flair in a personalized atmosphere: International Business is designed for about 60 students per year. Approximately one third of them are international students who add internationality to the program from the very beginning. Currently IB-students represent about 40 nationalities.
  • Due to the relatively small number of students, another unique trademark of this program, however, is the students´ close personal contact to staff and faculty members of our department.
  • Our students are required to do a 20-week internship abroad and to spend one semester at a partner university outside of Germany.

Facts and figures:

  • 60 new students per year, approximately one third of them come from outside of Germany
  • 2 compulsory semesters abroad: internship semester with an internationally operating company and study semester at a partner university
  • Course instruction 100% in English
  • Very high success rate: 85% of the first semester students complete their studies
  • 98% of all IB-graduates easily find employment within the first 6 months after graduation

Admission semester:

Winter semester or summer semester

In the summer semester only admission to a higher semester is possible.

Application period:

For the winter semester: 2.5.2021 - 31.07.2021

For the summer semester: 15.11.2020 - 15.1.2021

 

Admission Process

Dual system option:

Accreditation:

Yes

The program duration of International Business is seven semesters. The degree will be awarded with 210 ECTS. The program includes two semesters abroad and consists of three major components.

Components

The first component comprises the basic study modules. During this first three semesters, students focus on foundation courses, e.g. Business Mathematics, Foundations of Business Administration, Marketing, Finance, Personnel Management. Besides English, additional language courses in Spanish or French as well as "German for International Students" prepare students for their international careers. Students receive an application-oriented education which also includes special courses for developing soft skills (Presentation Techniques, Intercultural Communication).

Internship Abroad

An important part of the International Business program is an internship abroad of 20 weeks. It significantly contributes to the student's personal and professional development and enhances his/her employment prospects. The internship is generally scheduled for the fourth semester.

By means of this internship, IB-students have the opportunity to work alongside experienced managers from all over the world and to acquire valuable professional skills. Theoretical knowledge will be applied in day-to-day business situations, in order to allow the student to accumulate a wide range of practical and managerial tools.


Study Semester Abroad

During the fifth semester, each student is expected to study for one semester at one of over 70 partner universities of the Faculty of Business Administration.

The study semester abroad is an exciting opportunity to gain insight into different approaches to management teaching, to experience life in a different society and culture, and to develop one's own language proficiency. It is an integral part of the IB degree program for which our students are carefully prepared during their first years of studies.

More information about the benefits of international experience you can finde here.

During the last two semesters of the program, classes with an international perspective, like International Financial Management or International Pricing Strategies, will be emphasized. The ability to apply theoretical knowledge to real live settings will be acquired through the course Project Work. Students must develop and carry out an independent project which can consist of a business plan, an event or an applied research project.

Besides the mandatory courses students will be able to choose from a variety of electives depending on their future career plans.

IB-students conclude their studies with the Bachelor´s Thesis in their 7th semester. In dealing with a large scale international topic students will be able to work independently on a scientific issue. The Bachelor´s Thesis can be carried out in form of a research project at our university or in cooperation with a company. The duration for writing it is 5 months.

Sample Schedule of Semester 1

Specialization

The program duration of International Business is seven semesters. The degree will be awarded with 210 ECTS. The program includes two semesters abroad and consists of three major components.

The career focus “Finance” provides a comprehensive overview on main concepts in the field of corporate finance. Topics such as capital budgeting, capital structure decisions, the time value of money and further basic subjects of managerial finance are covered in an application-oriented way. The courses lay the foundations for a career in the corporate finance-, banking-, or insurance industry.

Human Resource Management deals with the different aspects of personnel management, including recruitment, retention management, talent management, and leadership issues. The overall objective is, to develop an understanding of basic issues in human resource management and how to tackle these issues with economic methods.

The career focus International Economics provides a general introduction into the economics of globalization. Issues like what determines international trade patterns or exchange rates are tackled. Furthermore, a strong focus will be put on European economic integration.

Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
As a specialization Marketing deals with concepts that are needed to satisfy needs of customers on the long term.

On a strategic level this comprises a thorough understanding of customer characteristics, needs (through market research) and customer buying behavior as well as the derivation of sustainable competitive advantage(s) (on the base of the prior information). On an operational level marketing treats with questions on how to create the right product / offering (for the descripted target customer group), how to price this offer adequately, how to place this offering (at locations where the key customer group would buy it) and how to communicate with customers in order to convince them to know, value and buy the product offering.

Operations Management / Logistics

Efficient logistic networks are essential requirements for successful economies. In the course “Distribution and Supply Chain Management” the focus is placed on the logistical processes and structures within these networks, which are necessary for supplying customers.

The reason why distribution logistics is given such a high degree of importance is due, on the one hand, to the high costs involved in distribution logistic tasks. On the other hand distribution logistics is increasingly taking on a more important role in the service policy of many companies.

Students gain a strong knowledge in the tasks, specific features, challenges and success factors of the distribution systems within industry, trade and the services sector. They will also gain the ability to choose, evaluate and use relevant solutions in distribution logistics in a structured manner.

Fields of work, Job profiles

Feel confident on the international stage: International Business graduates work in leading positions in all aspects of international business. They can be consultants for corporations, managers in human resources and take responsibility for business transactions and finances. On their own or within a team they work on formulating strategies, negotiate with business partners and allocate materials and human recourses. Since the world has become a global village, International Business graduates are sought after by medium-sized companies as well as global players, like Adidas and Siemens. Employment is also offered with multi-national organizations, government agencies and NGOs (non-governmental organizations mainly in the development aid sector).

Current labor market, starting salary

The advancing globalization of the economy brings about constant changes in international markets, and dynamic processes require highly qualified business experts who work with a long range perspective on shaping the future.

Graduates of our specialized International Business degree program are well prepared to assume leading positions in internationally operating companies, and almost all of them easily find employment (98 % within 6 months after graduation).

Salaries are highly divers depending on the employers. However, they are usually somewhat higher than a graduate of a classical Business Administration program would get, since the international component is highly valued by prospective employers.

What do our alumni do now?

What might happen once the IB program is over? International Business alumni at a glance:

Polina Ivanova
Polina Ivanova

Date of Graduation
July 2019

Topic of the Bachelor´s Thesis
Assessing talents effectively and efficiently. Critical analysis of the implemented selection process of information technology managers in Puma SE and development of recommendations for the future improvement

Current position
Junior Manager People Development & Organizational Learning at PUMA SE

How would you describe your work in one sentence?
Assisting various learning initiatives as blended and digital corporate education, communicating learning opportunities to employees.

What did you like about your IB studies in particular?
Diversity of covered topics during the program fascinates! It makes IB exceptional among other programs on the market. Disciplines cover as classical theoretical foundations, as well as modern trends and technologies, capturing all major business functions. This magical combination makes graduates prepared for dynamic business world and highly demanded on global job market.

Do you have any recommendations for future IB students?
Enjoy these outstanding years of IB studies! Learn, network and experience as much as you can. It is great intercultural environment for it. Remember that there are no more and less important subjects, all of the knowledge received you are going to successfully integrate into your future work.

Felix Neulinger
Felix Neulinger

Date of Graduation
June 2019

Topic of the Bachelor´s Thesis
Concept development of an evaluation tool for Return of Investment calculation of SIMATIC RTLS (Real-Time Locating System)

Current position
Virtual Sales Associate of the Cisco Sales Associate Program

How would you describe your work in one sentence?
My goal is to provide the industry with the best IoT and telecommunication solutions the market can offer.

What did you like about your International Business studies in particular?
I particularly liked the practicality of the program. You can really feel that the professors, who are teaching the subjects, come from the industry, have hands-on experience and are enthusiastic to share their knowledge with the students. They were always very responsive and I constantly felt like if I had a question or a problem, there was someone I could have asked.

Do you have any recommendations for future International Business students?
Understanding what business is truly about is not solely achieved by sitting in a lecture and listening to the experiences other people have made throughout their lives. It should serve as a motivator to get YOU moving. Take the initiative, get an idea of what you are good at and capitalise on these strengths. Get a working student job, even if you do not need the money, but it will provide you with such valuable, practical experience. It is the perfect opportunity for you to apply in practice what you have studied in theory. Take inspiration from great people, choose a hero figure for yourself. It has helped me greatly, as you will not always feel as motivated all the time. Eventually, become the hero for others and try to serve as a good example.

Julia Rose
Julia Rose

Date of Graduation:
September 2018

Topic of the Bachelor´s Thesis:
Attractiveness of the Employer Brand “Siemens” for Generation Z – Empirical Analysis of the Target Audience “Technical Apprentices of the Siemens AG Nuremberg Vogelweiherstraße”

Current position:
Local HR Business Partner at the Siemens AG

Before: Dual Master Studies with the Siemens AG in cooperation with the Steinbeis-Hochschule Berlin (Course of study: Business Development with focus on Human Resources Management)

How would you describe your work in one sentence?
I am currently involved in projects concerning the strategic workforce planning at Siemens with a main focus on the topic #NextWork (=what we will work in the future), where we are closely working together with the business.

What did you like about your IB studies in particular?
Personally, I most valued the international orientation of the studies. The fact that all the courses are solely taught in English might be a challenge at first, but it certainly is one worth taking. Furthermore, it is something that makes the IB-studies quite unique. From the very beginning, you find yourself in an international environment, since roughly half of your fellow students are from abroad. Moreover, the chance to go abroad for at least two semesters will not only shape you personally, but also build a solid international business network. As for me, the combination of the academic knowledge with hands on experiences during an internship semester and a working student position as well as the internationality of the program has been the perfect preparation for working in an internationally oriented company.

Do you have any recommendations for future IB students?
Enjoy your studies to the fullest! Yes, schedules and exam phases can be tough, but they will shape you for what's next. Be open-minded, make new friends, have interesting conversations, do something you have never done before and simply enjoy this terrific part your life.

Katharina Thomas
Katharina Thomas

Date of Graduation
July 2017

Topic of the Bachelor´s Thesis
The Influence of Shifts in Brand Image on Market Relevance – On the Example of Hollister Co.

Current position
Communication Coordinator, LEGO Foundation, Denmark

How would you describe your work in one sentence?
I drive projects that communicate what the LEGO Foundation is, what we do, how we do it and why learning through play is essential for children to develop a breadth of skills that are crucial for the 21st century.

What did you like about your IB studies in particular?
I loved the international atmosphere, especially that we had the opportunity to go abroad twice during our studies. It made wonderful memories and helped me to find out who I am and where I want to go. It also helped me to find out a little more where my career should take me.
I highly appreciated the strong focus on soft skills such as presentation techniques. This is rather unique and helps immensely for Master studies as well as in different work environments.

Do you have any recommendations for future IB students?
Make the most of your time abroad, it shapes you personally and professionally! Appreciate the sometimes tough schedule, it prepares you perfectly for master studies and your future career. Lastly, do not forget to enjoy your studies and do some extracurricular activities that you love.

Andreas Felscher
Andreas Felscher

Date of Graduation
February 2014

Topic of the Bachelor´s Thesis
International Financial Contagion – Analysis and Evaluation of Transmission Channels

Current position
Segment Manager Executives & Entrepreneurs at UBS Wealth Management Switzerland Chief of Staff Office.
Graduated from the University St. Gallen MBA program in August 2019.

How would you describe your work in one sentence?
We offer comprehensive advice for business owners and executive clients in Switzerland and I manage the business development of this client segment with focus on strategic growth initiatives, value propositions, staff development, innovation and digitization.

What did you like about your International Business studies in particular?
I very much enjoyed the small groups and the personal atmosphere, which facilitated highly interactive sessions and exciting exchanges with professors and fellow students during and after class.

Do you have any recommendations for future International Business students?
Start to gain professional experience through internships or part-time jobs early on to build your network and to find an industry/ sector that suits you well. But most importantly: Enjoy your studies, have fun, go out with friends. It's never too early to start working on your work-life balance and networks for life are not made in the lecture hall.

Alexander Wolf
Alexander Wolf

Date of Graduation
July 2011

Topic of the Bachelor´s Thesis
Country Risk Management with particular consideration of North Africa.

Current position
MBA Candidate at Columbia Business School in New York, graduated in 2017.

How would you describe your Pre- and Post-MBA work in one sentence?
From Risk Management Consulting to Strategy Consulting – Client-centric, Project Management, Holistic view of organizations, Travel intensive.

What did you like about your International Business studies in particular?
I really enjoyed the program’s small size and tight-knit community. In addition, my IB studies laid the foundation for strong soft skills, which have been invaluable for my career to date.

Do you have any recommendations for future International Business students?
I couldn’t have picked a better undergraduate program than IB. I had some of the best years of my life and it enabled me to reach all of my professional goals so far.

Dr. Eva Maria Boder
Dr. Eva Maria Boder

Date of Graduation
Diplom 2004, MBA 2007, Dr. rer. pol. 2016 (FAU)

Topic of the Diplom Thesis / Master Thesis
Diplom Thesis: The effects of Free Trade Areas, Case Study: Mexico and the EU
MBA Thesis: Offshore Outsourcing – adidas in India

Current position
Professor and Head of Department BWL - International Business at the
Baden-Württemberg Cooperative State University (DHBW)

How would you describe your work in one sentence?
I have the pleasure to work with, teach and coach students on their professional and academic journey, besides I am collaborating with international acting companies and universities abroad.

What did you like about your International Business studies in particular?

  • International group of students and mindset
  • English as main language
  • High level of practice orientation
  • Opportunity to move abroad to study and doing an internship as part of the curriculum

Do you have any recommendations for future International Business students?
"Some people want it to happen, some wish it would happen, others make it happen." (Michael Jordan)
“The world is changed by your example, not by your opinion” (Paulo Coelho)

By the way
Eva Maria shows impressively that it is possible to raise children while pursuing your own career: She and her husband have two children. She received a governmental scholarship for highly qualified doctoral students and received her Dr. degree in 2016. 2020 she decided to leave adidas and start a new professional path as a professor.

Academic options after you've earned your bachelor's degree

Upon completion of the International Business program Master programs in International Marketing and in International Finance and Economics are available. Both programs are entirely taught in English. A German-taught alternative would be the Master Betriebswirtschaft.

International Business is a so called Numerus Clausus (NC) program. This means that you go through a selection process after applying. Due to the limit to the number of places (= NC) we cannot offer a place to every applicant who meets the admission requirements. Below, you will find an overview of the admission requirements for International Business, with which you can determine whether the program suits your interests and abilities.

Formal requirements

The Numerus Clausus (NC) ranks the applicants according to their final average grade of their school graduation certificate. The grade up to which applicants will be admitted is not known prior to the admission process. It rather changes with each admission process based on the number of applicants and their individual grades. The level of the NC in the semester the application is submitted is unknown, but the values from previous semesters are useful starting points (Last semester’s minimum grade point average for admission). Do not get discouraged if you do not meet the previous values as the NC varies from year to year. Plus, apart from the average grade, German applicants and applicants from EU-member countries can improve their application and increase their chances of getting into the program.

For more information about the admission requirements and the application process please follow this link.

Personal characteristics and skills

For the IB program, we highly recommend to have the following:

  • Interest in and understanding of business and economic issues
  • You should be internationally oriented, motivated and willing to learn
  • Solid background in mathematics and analytical skills: You need to be familiar with algebra, standard functions, equation systems and inequalities, differential and integral calculus as usually taught in school
  • Excellent command of the English language (C1 level)
  • Basic skills in a second foreign language (A1 or A2 level): Spanish or French for German applicants as well as German for international applicants
    Please note
    : Mandatory for earning credit points (so called ECTS) towards the Bachelor's degree is the successful completion of language classes at B1 and B2 level preferably within the first three semesters. Students without any prior knowledge may indeed start at the beginner's level, but the language classes A1 and A2 would be on a voluntary basis. Consequently, those students will not be able to complete the language requirements for the second foreign language until the end of their third semester, and would have to continue with this language after the time abroad. Therefore, we strongly suggest having basic language skills before the start of your studies.

Common stumbling blocks

Absolutely essential during the first three semesters are the three fundamental courses Business MathematicsFoundations of Business Administration and English. Young students often underestimate the importance of Mathematics and therefore fail the exam.

The International Business program integrates a 20-week internship abroad and a study semester at one of our partner universities outside of Germany. Finding and organizing an internship abroad is surely challenging. Especially non-EU students should consider that they have to face a number of barriers that local students do not have (visa, work permit etc.). But please be assured that we will do our best to assist and prepare you for this exciting part of your studies.

How do my skills measure up against the program requirements? How do I prepare myself?

The Online Self-Assessment (OSA) helps you to find out whether our program fits to your interests and if you meet the general and program-specific requirements. It should assist you in making your personal decision for or against our International Business program. Your achievements will be summed up in a pdf-file, including information on your strengths and weaknesses. Your results do not have to be handed in and will not affect your application.

Online Self Assessment

If you are not sure if International Business is the right degree program for you, Nuremberg Tech offers a number of tools and resources to assist you.

Online Self Assessment

You can check directly online whether this course suits your abilities and interests.

Online Self Assessment

Trial Lectures

Attend one of our trial lectures in International Business. You will get a first impression of the degree program and the atmosphere of our university.

Trial Lectures

Student Counseling Portal

If you are seeking individual advising and support in finding the right degree program, please contact the team at our Student Counseling Service.

Student Counseling Service

Faculty Advisor

If you would like information about the application documents, the recognition of your foreign certificates or the content of specific courses of the International Business degree program, the faculty advisor can provide you more detailed information.

International Business Office

Email: ib-bachelor-ibatth-nuernbergPunktde
www.th-nuernberg.de/ib

Academic Advisor

Events and Fairs

Once a year, on the last Wednesday and Thursday of September, our campus information days take place at Nuremberg Tech. All of our bachelor degree programs are presented in depth and you can see our campus in person.

Campus information days at Nuremberg Tech

Of course, Nuremberg Tech has an information booth at many educational fairs. At educational fairs, current students and advisors are available to answer your questions. You will find an overview of educational fairs in which we regularly participate, here:

Educational fairs