Anticipative market research

  • Optimization of web brochures through mobile and stationary eye-tracking investigations
  • Concept test for a new insurance product

Marketing communication

  • Sponsorship of Sparkasse Nürnberg – regional commitment to public funding and positioning in the competition
  • Optimization of a sponsorship concept through spectator analysis

Business area development


Creativity workshops and brainstorming

  • Stationery with 3D printing process
  • Developing a trend-scouting tool
  • Market development options for independent vehicle leasing and fleet management companies
  • New business models for decentralized energy supply
  • Market launch of school ranges


Measurements of customer satisfaction

  • in the sale of fuel cells
  • in the pharmaceutical supply industry