Practice-oriented lectures: Projects with companies

Beiersdorf: How to make brands attractive for the young target group of Generation Z

Together with Beiersdorf's innovation-unit OSCAR&Paul, two student teams are developing proposals on how brands and their products can be designed to remain/become attractive for the young target group Generation Z. To this end, the current products of Beiersdorf are analyzed, new target groups are examined about their needs, and suggestions for the future are derived in close cooperation with those responsible for innovation.

adapa: Circular-economy in the packaging industry

Packaging manufacturers play a key role in shaping a sustainable future. International business students take a close look at the circular-economy approach from different perspectives and identify recommendations for action for the company adapa.

F&P Executive Solutions AG: Implementation of content marketing measures

Together with the consulting and interim management company F&P, International Business students researched and developed different content marketing measures. After a competitor analysis, the students decided to focus on improving the Instagram channel and producing a video to present the company. The video was successfully implemented and templates for Instagram were also designed for the company.

Joint seminar at Kloster Banz with Tshwane University of Technology, Pretoria/ South Africa

As part of the course Case Studies in International Business, students from Tshwane University of Technology, guest lecturers from the Netherlands and Australia as well as International Business students from TH Nuernberg spent three days at Bildungszentrum Kloster Banz, Bad Staffelstein. In this multicultural atmosphere, professors held lectures, and students worked on case studies together, and presented and discussed the results of their group work.

International Day – Stays abroad made easy

The International Day takes place every winter semester as part of the International Week. The fair presents everything that is important for organizing an internship or study semester abroad. Guests from our partner universities answer the students‘ questions about study conditions at their universities as well as cultural specifics. At various stands, International Business students present their internships abroad and share valuable experiences with fellow students. An internship abroad can be challenging, e.g. due to visa issues or finding a place to live. Therefore, the International Day is a good opportunity to learn from fellow students and to get information about possible companies and host countries.