Research projects

Behaviourally motivated measures to ensure academic success (SvStud)

Project leader: Prof. Robert Jäckle

Research associates: Lars Behlen

Project duration: January 2021 to January 2024

GemueseWert - more organic vegetables from the “Knoblauchsland” for the Nuremberg Metropolitan Region

Project leader: Prof. Jan Niessen

Project duration: August 2020 to July 2023

Description: The “GemeuseWert” project is examining capacities for the strengthening of the value-added chain for organic vegetables from the “Knoblauchsland” area near Nuremberg and the Eco-model region Nuremberg, Nuremberg district, Roth. A student project team with Prof Jan Niessen is researching the obstacles and potential for growth in organic vegetable production on behalf of the registered cooperative, Franken-Gemüse Knoblauchsland eG Nürnberg. Collaborations for marketing are a focus of the project as well as determining the demand for information and education about diverse value-added chains.

Despite high demand for (regional) organic vegetables and ambitious political goals to increase the proportion of organic products farmed (keyword: “save the bees”), growth potential in this market in the Nuremberg Metropolitan Region remains high. Previous approaches to exploiting the increasing demand and political goals to expand organic agriculture have only had limited effect. In the context of transformation and the necessary evolution with regard to the environment of the agricultural and dietary systems an interesting and application-oriented field of research results - in particular for students in our bachelor’s degree programme, Management in Organic Business.

Project duration: 1 August 2020 – 31 July 2023: This project is funded by the Federal Ministry of Food and Agriculture (BMEL) based on a resolution of the German Bundestag. The project management is based in the Federal Office for Agriculture and Food (BLE) within the framework of the programme for the promotion of innovation.

Curriculum Z. Future competences for transformation and sustainable economics in the 21st century

Project leader: Prof. Jan Niessen

Research associates: Florian Matzak

Project duration: March 2021 to September 2022

Description: The goals of sustainable development are associated with diverse questions and challenges for a sustainable curriculum for economics and business administration. The coming transformation in the economy and society will affect economic theory, models, and methods and in turn the curriculum in these fields. In the research and development project, Curriculum Z, the significance of social and cultural innovations for future-oriented education are emphasized alongside interdisciplinary and systematic approaches.

The following central questions focus the project: What competences and skills do business administrators need to shape a social-environmental transformation in a participative and welfare-oriented manner? How should the contents, theories, and models of business administration be developed considering its functional curriculum in respective courses? It must also be investigated, how the corresponding competences can be taught in terms of didactic methods and how learners can acquire them in a motivated and application-oriented manner.

Scientific factors, the limits of the planet, and the need for fertile ecosystems form the starting point for the transformation processes that are required. Furthermore, social dimensions and democratic-humanistic values will be considered to develop a concept of a sustainable economy and society and to shape it in practice. Selected examples of sustainable corporate management from practice will highlight areas of possibility along with specific decisions.

Based on these cornerstones curriculum and didactic concepts will be developed, tested, and reflected to assess their efficacy in terms of competence acquisition. Engaging students and a continuous feedback culture can implicitly strengthen independent learning and organizational skills. The results of the project will be reflected and calibrated with experts from within and beyond the university. This facilitates the integration of different perspectives and disciplines into the development of sustainable business administration curricula.

PedeListics: PedeListics ensures the sustainable transportation of consignments in cities – via electrically-assisted Pedelec delivery bicycles

Project leader: Prof. Ralf Bogdanski

Research associates: Marius Bayer, Cathrin Cailliau, Marc Reed, Markus Seidenkranz

Project duration: January 2020 to December 2021

Funded by: Funded by the Bavarian Ministry of the Interior, for Building and Transport; the town of Landshut; the City of Erlangen; the City of Nuremberg; the City of Regensburg; Sanacorp Pharmahandel GmbH; the Chamber of Crafts for Middle Franconia; Nuremberg Chamber of Commerce and Industry for Middle Franconia; supported by the Center for Transportation & Logistics Neuer Adler e.V., BAYK AG, b&p mobility GmbH, T-Systems International GmbH

Background: Pedelec meets logistics – Smart Pedelec Logistics: PedeListics is an innovative approach to tackling traffic problems in urban conurbations. In this regard, we consider cities to be integrated from the point of view of municipalities, economics, logistics, and trade. In our concept, the Pedelec delivery bike forms part of a transport system rather than being the sole vehicle. Conventional delivery vehicles, such as the Transporter, are still used where this makes economic sense – but on new routes, optimized according to the vehicle. Very bulky, heavy, or extensive shipments or goods are delivered by car. However, since delivery bikes are quicker, more manoeuvrable, and more environmentally friendly in urban traffic, the load is reduced and the entire transport system becomes more efficient. The personnel costs remain the same, since the routes previously covered by conventional delivery vehicles are replaced with delivery bike routes. PedeListics is therefore reducing emissions in the city while also providing a city-compatible, minimally invasive method of transport and safe, flowing traffic thanks to less double parking.

PedeListics website

Effects of the coronavirus pandemic on labour market dynamics (KoSIMA)

Project leader: Prof. Hans-Dieter Gerner

Project duration: January 2021 to December 2021

Background: Initial research project of the Nuremberg Institute of Technology

Biophilic design in urban planning

Project leader: Prof. Birgit Eitel

Project duration: January 2021 to December 2021

Background: Initial research project of the Nuremberg Institute of Technology

LEONARDO – Center for Creativity and Innovation (LEONARDO)

A steady flow of new ideas is the lifeblood of our national economy and our society. However, disproportionately more money is invested in development, introduction, and production than in the actual ideation, investment, or creative processes. Many ideas remain stuck in the initial phase because they are not communicated or adequately documented and valued.

Nuremberg Institute of Technology, in cooperation with the Nuremberg College of Music and the Nuremberg Academy of Fine Arts, has therefore developed a transfer strategy which focuses on the early innovation phase and its continual guidance. This strategy aims to increase the number of qualitatively valuable, unconventional ideas and then feed them into existing transfer channels. The concept relies on developing and transmitting a structured creativity and innovation process for the critical early phase of idea generation. Students, academics, and partners from businesses, municipalities or social service organizations will participate in the open-themed innovation and transfer processes from 2018 until 2022. The potential of the new offer will lie in thought-provoking interdisciplinary cooperation between creative, social and economic, technical, scientific, and artistic experts.

 

Projects in which the Faculty of Business Administration is involved

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The car as the communication platform of the future

Current developments, such as electric drive systems and autonomous driving, raise questions about how communication between people, vehicles, and the environment will look in the future. The goal of this project is to develop and test novel concepts in graphic and tangible prototype formats.

Project participants:  Prof. Alexander von Hoffmann, Prof. Markus Kaiser, Prof. Yves Ebnöther, Prof. Alexander Hahn

Universities: Nuremberg Institute of Technology, Faculties of Electrical Engineering, Precision Engineering, Information Technology; Applied Mathematics, Physics, and Humanities (Journalism of Technology); Design, and Business Administration

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Emotion AI - Is the most compassionate computer the best computer?

Computers should be able to process not only explicit human signals - like touchscreen gestures, clicks, and text entries - or speech commands, but also understand the emotional context of an interaction. The computer’s feedback, which is attuned to the mood or emotion of the human user, enables emotional artificial intelligence (AI): the emotional intelligence of the computer / the machine.

The aim of the Emotion AI project is to develop and prototype applications based on interdisciplinary collaboration. A specific focus is on the user experience of the apps. The ideation phase will generate explicit edge cases to ensure the full potential of the interdisciplinary orientation is exploited and not only mundane applications are produced.

Project participants: Prof. Yves Ebnöther, Prof. Alexander Hahn, Prof. Alexander von Hoffmann, Prof. Markus Kaiser, Prof. Tilman Zitzmann

Universities: Nuremberg Institute of Technology, Faculties of Business Administration; Electrical Engineering, Precision Engineering, Information Technology; Applied Mathematics, Physics, and Humanities (Journalism of Technology)Cooperating partners:  Campus of the Senses at the Fraunhofer IIS, Erlangen; tawny.ai, München; Innovationsagentur HYVE AG, München; Design Sprint Agentur No Pilots, München

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Developing sustainable ideas, planning social action


Students are highly motivated and in many cases have initial ideas of how to tangibly advance sustainable development and social benefit in varying areas, which effects change. This project concentrates on the potential of this engagement within the framework of an inter-Faculty course with the aim of promoting idea development and realization.

Project participants:  Prof. Beatrice Dernbach, Prof. Frank Ebinger, Prof. Bruno Hauer, Prof. Wolfram Stephan, Prof. Dr Susanne Weissman

Universities: Nuremberg Institute of Technology, Faculties of Applied Mathematics, Physics, and Humanities (communication, sustainability); Business Administration; Mechanical Engineering and Building Services Engineering; and Social Sciences
Cooperation partners: hejhej-mats

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Game design elements as a basis for an innovation platform for developing social technologies

Through basic rules, board and parlour games construct diverse combinations of game design elements that, in turn, develop a motivational effect, in particular. In addition, such structures are also visible in the area of free, non-rule-based play, such as in music. The collected findings will be presented in various formats and transferred to new contexts together with external partners.

Project participants:  Prof. Laila Hofmann, Prof. Robert Lehmann, Prof. Thomas Voit, Prof. Rainer Kotzian

Universities Nuremberg Institute of Technology: Faculties of Business Administration; Social Sciences; Computer Science, Nuremberg University of Music, Elementary music education

Research Groups (completed)

3D Food Printing (3DFP) in Europe - Emerging Business Models and Supply Chain Aspects

Project leader: Prof. Helen Rogers

Research associates: Ritesh Ghosh Dastidar

Project duration: January 2020 to December 2020

Background: Initial research project of the Nuremberg Institute of Technology

DIGITALUX - Digital Empathy in User Experience Research

Project leader: Prof. Alexander Hahn

Project duration: January 2020 to December 2020

Description: Digital Empathy in User Experience Research – development of an integrated affective computing measurement method for digital attention and emotional research Educational research - learning through research

Background: Initial research project of the Nuremberg Institute of Technology

Video assist integration concept basis signal viewer experience

Project leader: Prof. Alexander Hahn, Prof. Florian Riedmüller

Project duration: March 2020 to October 2020

Description: Video assist integration concept basis signal viewer experience

Increasing recruiting competence and efficiency through the use of diagnostic tools and (non-)digital quality audits in HRM

Project leader: Prof. Raphael Verstege

Research associates: Andreas Kopp

Project duration: January 2019 to December 2019

Background: Initial research project of the Nuremberg Institute of Technology

VALUE@SERVICE: sustainable logistical value added services for stationary retail and pharmacies by means of cooperative resource utilization in logistics networks

Project leader: Prof. Ralf Bogdanski

Research associates: Marius Bayer, Cathrin Cailliau, Marc Reed, Markus Seidenkranz

Project duration: July 2017 to December 2019

Funded by: Funded by the Bavarian Ministry of the Interior, for Building and Transport; DPD; Sanacorp; tiramizoo; Office for Urban Development and Planning of the City of Erlangen

 

Background: LEV@KEP project: Development of a registration-exempt Light Electric Vehicle for sustainable urban logistics and the VALUE@SERVICE project: Sustainable logistical value-added services for retail and pharmacies (duration July 2017 – December 2019)

Both projects build upon the successful “Pilot project for sustainable urban logistics featuring CEP services based on the micro-depot concept, City of Nuremberg”, an innovative urban logistics concept that has won international awards (https://www.vcoe.at/projekte/vcoe-mobilitaetspreis-2017/vcoe-mobilitaetspreis-2017-oesterreich-kategorie-internationale-vorbildprojekte). It has become clear that the lack of a truly logistics-compatible delivery bike on the market presents a stumbling block for the further roll-out of the concept.

As a result, the LEV@KEP project aims to work together with ZEG Zweirad-Einkaufs-Genossenschaft eG, b&p engineering mobility GmbH, and Nuremberg Tech to develop a LEV that is specifically tailored to the requirements of the micro-depot concept. With its compact, manoeuvrable, and flexible structure, the LEV is intended to ensure simple and fast delivery in city centers and residential areas, while also bringing about a highly cost-effective and environmentally friendly reduction of traffic and emissions. It will soon undergo field testing in the Nuremberg city laboratory. Nuremberg Tech will contribute its current findings from ongoing micro-depot operations, accompany the development process from the perspective of future users in the courier, express, and parcel sectors, and systematically evaluate the field testing of the prototypes. The vehicle concept and the prototypes will be created by ZEG Zweirad-Einkaufs-Genossenschaft eG and b&p engineering mobility GmbH. This approach ensures that the locally emissions-free vehicles of the future offer a high degree of market conformity, quality, and reliability. Within the scope of the project described above, various structures will also be developed, which are specially tailored to the requirements of sustainable urban logistics using LEV for pharmaceutical and food deliveries. Nuremberg Chamber of Commerce and Industry and the City of Nuremberg have commissioned Nuremberg Tech to develop these structures, with T-Systems International as the partner for digital interfaces.

The aim of the VALUE@SERVICE project is to open up the micro-depot concept for further industries and applications: same-day delivery for retail, delivery of pharmaceutical supplies, next-day delivery of retail items to customers nationally and the processing of returns for online retail. All of the above-mentioned industries require continued unrestricted access to their customers in urban areas for their business model and are therefore very interested in logistics concepts that are sustainable from the point of view of ecology, economy, and transport, particularly for the “last mile”, but also for the network as a whole. Thanks to coordinated cooperative utilization concepts, the project partners, DPD GeoPost Deutschland GmbH, Tiramizoo GmbH, and Sanacorp Pharmahandel GmbH, together with the City of Erlangen, have succeeded in making more efficient use of mobile and static network resources and developing sustainable urban logistics using LEVs.  The project partner, T-Systems International, is providing support for the concept in the form of digital applications; a LEV Last Mile platform is to be developed that is specifically tailored to the requirements of urban logistics. The industry-specific requirements for Pedelec delivery bicycles that were established for the VALUE@SERVICE project are incorporated into the LEV@KEP project.

 

Nuremberg Tech project profile

LEV@KEP: Research accompanying the development of a registration-exempt LEV (Light Electric Vehicle) for sustainable urban logistics, especially for the micro-depot concept in the CEP sector

Project leader: Prof. Ralf Bogdanski

Research associates: Marius Bayer, Cathrin Cailliau, Marc Reed, Markus Seidenkranz

Project duration: July 2017 to December 2019

Funded by: Funded by the Bavarian Ministry of the Interior, for Building and Transport; Nuremberg Chamber of Commerce and Industry; City of Nuremberg Department for Economic Affairs

 

Background: LEV@KEP project: Development of a registration-exempt Light Electric Vehicle for sustainable urban logistics and the VALUE@SERVICE project: Sustainable logistical value-added services for retail and pharmacies (duration July 2017 – December 2019)

Both projects build upon the successful “Pilot project for sustainable urban logistics featuring CEP services based on the micro-depot concept, City of Nuremberg”, an innovative urban logistics concept that has won international awards (https://www.vcoe.at/projekte/vcoe-mobilitaetspreis-2017/vcoe-mobilitaetspreis-2017-oesterreich-kategorie-internationale-vorbildprojekte). It has become clear that the lack of a truly logistics-compatible delivery bike on the market presents a stumbling block for the further roll-out of the concept.

As a result, the LEV@KEP project aims to work together with ZEG Zweirad-Einkaufs-Genossenschaft eG, b&p engineering mobility GmbH, and Nuremberg Tech to develop a LEV that is specifically tailored to the requirements of the micro-depot concept. With its compact, manoeuvrable, and flexible structure, the LEV is intended to ensure simple and fast delivery in city centers and residential areas, while also bringing about a highly cost-effective and environmentally friendly reduction of traffic and emissions. It will soon undergo field testing in the Nuremberg city laboratory. Nuremberg Tech will contribute its current findings from ongoing micro-depot operations, accompany the development process from the perspective of future users in the courier, express, and parcel sectors, and systematically evaluate the field testing of the prototypes. The vehicle concept and the prototypes will be created by ZEG Zweirad-Einkaufs-Genossenschaft eG and b&p engineering mobility GmbH. This approach ensures that the locally emissions-free vehicles of the future offer a high degree of market conformity, quality, and reliability. Within the scope of the project described above, various structures will also be developed, which are specially tailored to the requirements of sustainable urban logistics using LEV for pharmaceutical and food deliveries. Nuremberg Chamber of Commerce and Industry and the City of Nuremberg have commissioned Nuremberg Tech to develop these structures, with T-Systems International as the partner for digital interfaces.

The aim of the VALUE@SERVICE project is to open up the micro-depot concept for further industries and applications: same-day delivery for retail, delivery of pharmaceutical supplies, next-day delivery of retail items to customers nationally and the processing of returns for online retail. All of the above-mentioned industries require continued unrestricted access to their customers in urban areas for their business model and are therefore very interested in logistics concepts that are sustainable from the point of view of ecology, economy, and transport, particularly for the “last mile”, but also for the network as a whole. Thanks to coordinated cooperative utilization concepts, the project partners, DPD GeoPost Deutschland GmbH, Tiramizoo GmbH, and Sanacorp Pharmahandel GmbH, together with the City of Erlangen, have succeeded in making more efficient use of mobile and static network resources and developing sustainable urban logistics using LEVs.  The project partner, T-Systems International, is providing support for the concept in the form of digital applications; a LEV Last Mile platform is to be developed that is specifically tailored to the requirements of urban logistics. The industry-specific requirements for Pedelec delivery bicycles that were established for the VALUE@SERVICE project are incorporated into the LEV@KEP project.

 

Nuremberg Tech project profile

Contractual analysis in the case of risk capital participations (Ventury Analytics)

Project leader: Prof. Dirk Honold

Project contributors: Patrick Hümmer

Project duration: January 2019 to December 2019

WEB-BASED ECONOMIC SIMULATION AND CONTRACTUAL ANALYSIS FOR OPTIMIZED DECISION-MAKING IN VENTURE CAPITAL INVESTMENTS

Description: A large number of companies began life as start-ups. In order to set up a company of this kind, an innovative business idea is often not enough – especially if you don’t have the necessary capital. Investors are in a position to assist the creators of new businesses by providing risk capital. The financing contracts used when providing venture capital loans are often very complex, however, and the know-how of the parties involved usually varies from person to person. An associated problem is that in the early stages of financing, new investors come on board and each of them comes with yet another contract. Generally speaking, those contracts are drawn up by lawyers and advisers, whose fees drive up the cost involved in completing the deal. Comparatively little attention has been paid to the impact of the specific contents of those contracts on the economic position of the individual shareholders. For example, special rights that are agreed and are dependent on the development of the company can have significant effects on the dividends to be distributed when the investment phase comes to an end. In the worst-case scenario, inattentiveness during the contractual negotiations can lead to the failure of the company. Misunderstandings and discrimination can sometimes result. A software package was developed in the project for simulation and analysis that is tailor-made to venture capital contracts. The software is intended to support the parties concerned during the contractual negotiations.

 

Nuremberg Tech project profile

Feasibility study on “fair trade” exhibition formats in the Nuremberg Metropolitan Region

Project leader: Prof. Frank Ebinger

Research associates: Andreas Belger, Fabian Maier

Project duration: December 2018 to November 2019

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NCT – Research Professorship in Sustainability-oriented Innovation and Transformation Management
The NCT research focus on Technology, Business, and Society resides with the Research Professorship in Sustainability-oriented Innovation and Transformation Management (held by: Prof. Frank Ebinger).

Website for the NCT research professorship (including further information about the projects)

Municipal procurement practice in the Nuremberg Metropolitan Region – support for evaluation and analysis

Project leader: Prof. Frank Ebinger

Research associates: Sebastian Meyer

Project duration: January 2018 to April 2019

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NCT – Research Professorship in Sustainability-oriented Innovation and Transformation Management
The NCT research focus on Technology, Business, and Society resides with the Research Professorship in Sustainability-oriented Innovation and Transformation Management (held by: Prof. Frank Ebinger).

Website for the NCT research professorship (including further information about the projects)