Academic Requirements

In regard to their academic qualification for the program, students have to meet the following requirements:

•     Bachelor's degree:

A first Diploma/Bachelor degree from a full business or economics program (focus on marketing) with an average of 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German grading system! (This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.)
If your grades are between 1.5 and 2.5 in the German grading system you have to participate and pass the General Management Admission Test (min. GMAT score 550), equivalent GRE or our own Master Admission Test.
You are only allowed to take our own Management Admission Test when you are residing inside of Germany and you got specifically invited to join the test. This test takes place on January 20th, 2020.

The test takes 90 minutes (90 achievable points). It includes short answer questions, multiple choice questions (one correct answer out of five) and short essay. All questions are based on the following book and concentrate on the listed chapters/pages:

Kotler/Armstrong (2016): Principles of Marketing, 16th edition

1 – Creating Customer Value and Engagement – page 29-56

2 – Company and Market Strategy – page 62-85

3 - Analysing the marketing environment – page 92-120

4 - Managing Marketing Information to Gain Customer Insights – page 128-157

5 - Consumer Markets and buying behaviour – page 164-189

8 - Products, Services, and Brands: Building Customer Value – page 254-285

10 - Price: Understanding and Capturing Customer Value – page 322-341

12 - Marketing Channels: Delivering Customer Value – page 374-402

15 - Advertising and Public Relations – page 472-494

Language Requirements

•     Proficiency in English:

Each student has to submit (independent of the educational background) a sufficient test result obtained in one of the internationally accepted English language tests mentioned below.
Exceptions:

1. Native speakers from the USA, UK, Ireland, New Zealand, Australia or Canada. Please submit appropriate proof.

Accepted certificates:

• TOEFL (paper-based test): score 580
• TOEFL (computer test): score 237
• TOEFL (internet-based test): score 92
• TOEIC (Our in-house TOEIC test takes place in February, June, September and December of each year): score 765
• IELTS 7.0
• Cambridge Certificate in Advanced English Cambridge CAE Grade C or min. Cambridge English Scale score 180 / CEFR Level C1 or Cambridge Certificate of Proficiency in English (CPE)

•     Proficiency in German:

Basic knowledge of German, equivalent to the level A1 of the Goethe-Institute (at least 120 hours of lessons attended).

Other Requirements

Other Requirements

• An internship in marketing of at least 20 weeks or practical work experience in marketing of at least 6 months.
• Applicants who have no prior international exposure will have the opportunity to spend their third study term (for the Master's thesis) abroad.

Please also pay attention to our FAQs which might answer additional questions!

Admission Process

How to apply for admission to non-restricted degree programs and to higher semesters

Step 1: Register on the Nuremberg Tech HISinOne application portal.

To apply for a degree program at Nuremberg Tech, you need to have an account on the HISinOne application portal. You will need to provide a valid e-mail address that all information about your application will be sent to.

Register on the HISinOne application portal and then use the login data you receive by e-mail to activate your personal account. Please create only one account – after registering once, you will be able to apply for all degree programs accepting applications within the application periods.

Step 2: Apply for admission to one or more degree programs & submit your documents

Now that you are registered, you can apply for places in the degree programs of your choice in the the HISinOne application portal. Note that you can only apply for programs during the respective application periods. To apply, you must first login to the HISinOne application portal (on the top right of the page) using the login information you received when you registered.

During the application process, you will be required to indicate your higher education entrance qualification (Hochschulzugangsberechtigung in German, or HZB for short). Information on the various types of higher education entrance qualifications can be found under Admission requirements.

You will find any admission requirements that are specific to your chosen program detailed on the respective program page. Please note that you have to upload all documents within the application period.

Please note that we have to reject incomplete applications without further consideration.

The documents will include:

• Bachelor's degree in business (focus: marketing)

• AND
  transcript of records showing:
  1. the overall grade (Find here a list of selected countries and its conversion of grades into the German grading system. This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.)
  2. the total amount of ECTS or years of study (at least 180 ECTS/3 years of study)
     
     If certificate and transcript are not in German or English, you have to upload a certified translation and certified copies of the original documents. If you have not graduated yet, you can upload your (preliminary) transcript of records and submit the certified copies (and translation) of your graduation documents later.

• confirmation letters of internships, job experiencesetc.

• If required, an official document or transcript stating your GMAT/GRE score
   
• proof of proficiency in English (see tab Admission Requirements for details)
   
• For non-native speakers certification of their knowledge of German (successfully completed A1 level of the Goethe Institute; at least 120 hours of lessons attended)

In addition, you may submit:

• Two personal references (reference letters) providing information about your academic qualifications and personal abilities (e.g. job references, recommendation letters)
   
• Motivation letter

Step 3: Accept your place in a degree program

At the end of the application process, in your application account, you will be able to download your notification of acceptance (i.e. the confirmation that you have secured a place) or the rejection of your application. You will also receive an e-mail about this step.

In your application account, you will find a list of notifications of acceptance for all the degree programs to which you have applied and been offered a place.

You can now definitively accept an offer for a place in one degree program by clicking on “Annehmen”, accept.

Step 4: Enrol in your degree program (immatriculation)

Now all you need to do is to enrol for the study place you have accepted online. Only after you enrol (immatriculate), you do become a member of the Nuremberg Institute of Technology and receive student status.

First, you must enrol online. After doing so, you will find your Antrag auf Immatrikulation / Request for Enrolment in the Nuremberg Tech HISinOne application portal as a PDF. Print out this PDF document and sign it. Then send the request and the documents listed as required in that form to the <link studium-karriere/erfolgreich-durchs-studium/studierendenservice/ - - "Opens internal link in current window">Student Advisory Service</link> at Nuremberg Tech before the deadline specified. Please make sure you include all required documents and avoid including any other documents.

If you are unable to personally sign and send your enrolment documents to Nuremberg Tech within the specified period, you may task someone else with signing and submitting your postal enrolment. In this case, just include a simple proxy statement document with your documents (e.g. “I authorize Mr/Ms... to enrol me in the program ...”). Both you and the person you authorize to carry out your enrolment should, however, be aware that any error or omission on the part of your authorized representative will lead to your exclusion from enrolment in just the same way as an error or omission of your own would.

If you are below the age of majority at the point in time at which you enrol, you must have your legal guardian sign your Request for Enrolment.

Step 5: Your Enrolment Confirmation and your OHMcard (student ID card)

As soon as your enrolment application has been processed and your eligibility for admission has been verified, you will find your enrolment documents (your preliminary confirmation of enrolment and your login information for the university IT system) ready to download in your application account.

You will also receive your OHMcard (student ID card) – either directly at the introductory sessions in your Faculty or afterwards from the Faculty office upon presentation of a current ID.

If you are already enrolled at Nuremberg Tech and have only changed to a different degree program, a new OHMcard will not be issued.

Application Period

For a successful application it is absolutely essential to fill in the online application form which is available from:

• For the upcoming winter semester (semester starts on 1 October): 2 May - 15 June
• For the upcoming summer semester (semester starts on 15 March): 15 November - 15 January

Online Application Form

Application Documents

Documents to Upload:

• Curriculum vitae in English (tabular form, please do not use handwriting); Please also include information on stays abroad, work experience/internships related to marketing, prizes/awards, scholarships.
  Please note: We can only consider activities if you submit official proof (e.g. confirmation letters).
  
  
• Bachelor's degree in business (focus: marketing)
  AND
  transcript of records showing:
  
  1. the overall grade (Find here a list of selected countries and its conversion of grades into the German grading system. This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.)
  2. the total amount of ECTS or years of study (at least 180 ECTS/3 years of study)
     
     If certificate and transcript are not in German or English, you have to upload a certified translation of the original documents.

• confirmation letters of internships, job experiences etc.

• If required, an official document or transcript stating your GMAT/GRE score
  
  
• proof of proficiency in English (see tab Admission Requirements for details)
  
  
• For non-native speakers certification of their knowledge of German (successfully completed A1 level of the Goethe Institute; at least 120 hours of lessons attended)

In addition, you may submit:

• Two personal references (reference letters) providing information about your academic qualifications and personal abilities (e.g. job references, recommendation letters)
  
  
• Motivation letter
  
  

Important Documents

Course Catalogue

Module Handbook

Contact

Contact for questions:

Inquiries via e-mail: ib-master-ima[at]th-nuernberg.de

Inquiries via telephone: 0049-(0)911-5880-2734 (Tuesday 9:30-11:30 h and Thursday 9:30-11:30 h)