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International Business Bachelor's and Master's Degree Programs /
Master International Marketing (M.A.) /
Whether you are a German or international applicant, the International Marketing program welcomes you. In order to apply successfully, please carefully follow the instructions in our online application system.
With respect to their academic qualification for the program, students have to meet the following requirements:
In regard to their academic qualification for the program, students have to meet the following requirements:
A first Diploma/Bachelor degree from a full business or economics program (focus on marketing) with an average of 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German grading system! (This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.)If your grades are between 1.5 and 2.5 in the German grading system you have to participate and pass the General Management Admission Test (min. GMAT score 550), equivalent GRE or our own Master Admission Test.You are only allowed to take our own Management Admission Test when you are residing inside of Germany and you got specifically invited to join the test. This test takes place on January 20th, 2020.
The test takes 90 minutes (90 achievable points). It includes short answer questions, multiple choice questions (one correct answer out of five) and short essay. All questions are based on the following book and concentrate on the listed chapters/pages:
Kotler/Armstrong (2016): Principles of Marketing, 16th edition
1 – Creating Customer Value and Engagement – page 29-56
2 – Company and Market Strategy – page 62-85
3 - Analysing the marketing environment – page 92-120
4 - Managing Marketing Information to Gain Customer Insights – page 128-157
5 - Consumer Markets and buying behaviour – page 164-189
8 - Products, Services, and Brands: Building Customer Value – page 254-285
10 - Price: Understanding and Capturing Customer Value – page 322-341
12 - Marketing Channels: Delivering Customer Value – page 374-402
15 - Advertising and Public Relations – page 472-494
Each student has to submit (independent of the educational background) a sufficient test result obtained in one of the internationally accepted English language tests mentioned below.Exceptions:
Basic knowledge of German, equivalent to the level A1 of the Goethe-Institute (at least 120 hours of lessons attended).
Please also pay attention to our FAQs which might answer additional questions!
Step 1: Register on the Nuremberg Tech HISinOne application portal.
To apply for a degree program at Nuremberg Tech, you need to have an account on the HISinOne application portal. You will need to provide a valid e-mail address that all information about your application will be sent to.
Register on the HISinOne application portal and then use the login data you receive by e-mail to activate your personal account. Please create only one account – after registering once, you will be able to apply for all degree programs accepting applications within the application periods.
Step 2: Apply for admission to one or more degree programs & submit your documents
Now that you are registered, you can apply for places in the degree programs of your choice in the the HISinOne application portal. Note that you can only apply for programs during the respective application periods. To apply, you must first login to the HISinOne application portal (on the top right of the page) using the login information you received when you registered.
During the application process, you will be required to indicate your higher education entrance qualification (Hochschulzugangsberechtigung in German, or HZB for short). Information on the various types of higher education entrance qualifications can be found under Admission requirements.
You will find any admission requirements that are specific to your chosen program detailed on the respective program page. Please note that you have to upload all documents within the application period.
Please note that we have to reject incomplete applications without further consideration.
The documents will include:
In addition, you may submit:
Step 3: Accept your place in a degree program
At the end of the application process, in your application account, you will be able to download your notification of acceptance (i.e. the confirmation that you have secured a place) or the rejection of your application. You will also receive an e-mail about this step.
In your application account, you will find a list of notifications of acceptance for all the degree programs to which you have applied and been offered a place.
You can now definitively accept an offer for a place in one degree program by clicking on “Annehmen”, accept.
Step 4: Enrol in your degree program (immatriculation)
Now all you need to do is to enrol for the study place you have accepted online. Only after you enrol (immatriculate), you do become a member of the Nuremberg Institute of Technology and receive student status.
First, you must enrol online. After doing so, you will find your Antrag auf Immatrikulation / Request for Enrolment in the Nuremberg Tech HISinOne application portal as a PDF. Print out this PDF document and sign it. Then send the request and the documents listed as required in that form to the Student Advisory Service at Nuremberg Tech before the deadline specified. Please make sure you include all required documents and avoid including any other documents.
If you are unable to personally sign and send your enrolment documents to Nuremberg Tech within the specified period, you may task someone else with signing and submitting your postal enrolment. In this case, just include a simple proxy statement document with your documents (e.g. “I authorize Mr/Ms... to enrol me in the program ...”). Both you and the person you authorize to carry out your enrolment should, however, be aware that any error or omission on the part of your authorized representative will lead to your exclusion from enrolment in just the same way as an error or omission of your own would.
If you are below the age of majority at the point in time at which you enrol, you must have your legal guardian sign your Request for Enrolment.
Step 5: Your Enrolment Confirmation and your OHMcard (student ID card)
As soon as your enrolment application has been processed and your eligibility for admission has been verified, you will find your enrolment documents (your preliminary confirmation of enrolment and your login information for the university IT system) ready to download in your application account.
You will also receive your OHMcard (student ID card) – either directly at the introductory sessions in your Faculty or afterwards from the Faculty office upon presentation of a current ID.
If you are already enrolled at Nuremberg Tech and have only changed to a different degree program, a new OHMcard will not be issued.
For a successful application it is absolutely essential to fill in the online application form which is available from:
Online Application Form
Documents to Upload:
Contact for questions:
Inquiries via e-mail: ib-master-ima[at]th-nuernberg.de
Inquiries via telephone: 0049-(0)911-5880-2734 (Tuesday 9:30-11:30 h and Thursday 9:30-11:30 h)
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