Customer Relationship Management (CRM) is an approach that places customer focus at the center of corporate strategy. The main aim is to develop and consolidate long-term profitable customer relationships through integrated marketing, sales and service concepts over the entire customer life-cycle. Efficient implementation of this strategy is only possible using the latest information and communication technologies.
With this subject becoming increasingly important in operational practice, the Faculty of Computer Science CRM lab was set up to provide greater representation in teaching, providing the technical framework for

  • Customer Relationship Management (CRM) (bachelor’s programme) and
  • Customer Relationship Analytics (CRA) (master’s programme)


In addition, students can also use the systems available in the lab for their final theses and IT project papers. In particular, these systems lend themselves to work relating to the CRM process, implementation and customization in CRM, analysis of customer data using statistical methods and machine learning, and recommender algorithms.

The laboratory is primarily but not exclusively aimed at students taking the Information Systems and Management degree programme.


Prof. Dr. Rainer Groß