Keyvisual, Plakatdesign und Kataloggestaltung © Daniel Amberg und Marco Kratzer

Typography is the design of lettering and the creation of designs using lettering: Proportion, legibility, ratio of printed to non-printed areas, intrinsic and explicit rhythm, etc.

The skilful typographical design of a message contributes significantly to its perception and reception – an inner understanding of not just the content, but also emotion.

Typography arouses interest, structures content, guides the way in which the reader receives the text and optimizes the formal design to ensure readability.

For this reason, all typographic design work begins with a keen awareness of the content to be conveyed and as much detail as possible about the potential readership. The Typography module imparts knowledge about the design language and impacts of typefaces, about specific reception processes and their effects on the design structure, and makes students aware of subject-appropriate editing for the exciting use of text and images. All this serves to convey the content in a hierarchical manner, which – when put into the correct “form” – guides the reader at all times.

Type is a beautiful group of letters, not a group of beautiful letters.

Matthew Carter

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