The 24th annual conference of the European research cooperation EUCO will take place from Thursday, 24 Oct, until Saturday, 26 Oct 2024, at the Technische Hochschule Nürnberg Georg Simon Ohm (the Ohm), Keßlerplatz 12 – 90489 Nuremberg, Germany.

The EUCO 2024 conference topic will be: “Progress, Innovation, Vision – Scenarios, Images, Metaphors and Linguistic Concepts of the Future in Business Communication. An interdisciplinary reflection.”

You can save the date in your schedule / calendar.

Timeline:

• The Call for Papers will be published in February 2024
• Submissions will be accepted until May 2024 - extended until 17 June 2024
• Notification of speakers end of June 2024
• Conference program publication in July 2024 and conference registration

Conference schedule:

• Thursday, 24 Oct 2024, 1:00 pm Welcome coffee
• Thursday, 24 Oct 2024, 2:00 pm - 6:00 pm Conference Day I
• Thursday, 24 Oct 2024, 7:00 pm Evening program
   
• Friday, 25 Oct 2024, 9:00 am - 6:00 pm Conference Day II
• Friday, 25 Oct 2024, 7:00 pm Evening program
   
• Saturday, 26 Oct 2024, 9:00 am - 2:00 pm Conference Day III
• Saturday, 26 Oct 2024, 2:00 pm Final coffee / Departure

EUCO membership is not required for topic submission, presentation, or participation.

“Progress, Innovation, Vision – Scenarios, Images, Metaphors and Linguistic Concepts of the Future in Business Communication. An interdisciplinary reflection.”

EUCO membership is not required for topic submission, presentation, or participation.

Brief Description:

For companies as well as associations, think tanks, policy makers or in general actors who express, position or are addressed in economic discourses, the reference to future developments of one's own organization, the future of industries or the economy, the socio-technical futures in the societal discourse as well as the forecasts, scenarios and roadmaps of political actors plays an increasingly important role. In order to be attractive to junior staff, to be able to retain one's core staff and to expect loyalty from them, actors in business discourses must represent and communicate their perspectives of the future visually, narratively, stylistically. In view of the different facets of the current polycrises, a mere reference to an established narrative of progress seems outmoded and rather counterproductive.

All players in business discourses are challenged to adapt and expand their communication strategies, channels, styles and content in the competition for communication and in addressing the various stakeholders. Visions of the future and future viability, the communication of innovations, the proof of one's own ability to relate to the stakeholders, and also the communicative framing of desired developments in the economy by politics are required.

EUCO 2024 is dedicated to the changes in the discourses of business, companies and actors, which are expressed in new or adapted visual languages, stylistics, forms of commentary, narratives or methods and channels. Theory-oriented or empirical contributions from linguistics, marketing or public relations, communication studies, innovation and futurology, or the social sciences are sought. Contributions from the practice of companies, associations, politics are also welcome.

The contributions of the EUCO 2024 will be published as conference proceedings with a peer-review process in the publication series of the same name of the network "European Cultures in Business Communication" (Springer VS):

https://www.springer.com/series/12615

The complete Call for Papers is available online: EUCO 2024 Call

Deadline for abstract submission has been extended to 17 June 2024

Since 2001 the research network EUCO is a research network of language and communication scholars from Denmark, Germany, Finland, the Netherlands and Switzerland. All participating scholars share an interest in intercultural promotional and business communication. The EUCO organizes an annual international and interdisciplinary conference at different universities in Europe. The conferences focus on different topics from the practice and research of advertising and business communication. The conference proceedings are each published in the network's publication series "European Cultures in Business Communication" (Springer VS): https://www.springer.com/series/12615 

Information on the EUCO research network can be found at: www.wirtschaftskommunikation.net