Jan Joosten

Jan Joosten

M.A.

Responsibilities

Research Assistant in UX Research, Marketing at the Faculty of Business Administration.

PhD candidate under the supervision of Prof. Dr. Dirk Totzek (University of Passau) and Prof. Dr. Alexander Hahn (Nuremberg Tech) in a collaborative PhD project with the focus: "Applications of UX Research Methods in Marketing".

Responsible for the Behavioural Studies and User Experience Laboratory (BeLab) in the Faculty of Business Administration.

Awards

Winner of the 2021 Research Award of the Marketing Club Nuremberg (Master's thesis).

Memberships

BayWISS-Kolleg Economics and Business

Research

User Experience (UX) Research

  • Affective Computing (Emotion AI)
  • Eye Tracking
  • Survey
  • Interview
  • Think-Aloud Protocol
  • Log-file Analysis

 

Rapid Digital Prototyping

Publications

Peer-Reviewed Journal Publications

Joosten, J., Bilgram, V., Hahn, A., & Totzek, D. (2024). Comparing the Ideation Quality of Humans With Generative Artificial Intelligence. IEEE Engineering Management Review, 1–10. https://doi.org/10.1109/EMR.2024.3353338

 

Ahnfeld, T., Hahn, A., Joosten, J., Klug, K., & Totzek, D. (2023). Testing Social Media Advertising Effectiveness with Multi-Method User Experience Research. Marketing Review St. Gallen, (6).

 

Peer-Reviewed Conference Publications

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T. (2022). The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. 2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII), 1–7. https://doi.org/10.1109/ACII55700.2022.9953857

 

Presentations

Hahn, A., Joosten, J., Stein, L., (2023). Digital Empathy - Was ist das und welche Potenziale bietet es für Bio-Marketing und Bio-Kaufverhaltenssteuerung?. BIOFACH Congress, Nuremberg.

Cosmann, N., Haberkern, J., Hahn, A., Harms, P., Joosten, J., Klug, K., & Kollischan, T. (2022). The value of mood measurement for regulating negative influences of social media usage: A case study of TikTok. 2022 10th International Conference on Affective Computing and Intelligent Interaction (ACII), virtual.