23.11.2018

Guest Lectures with Prof. Dr. Mornay Roberts-Lombard from the University of Johannesburg

In November 2018 Prof. Dr. Laila Maija Hofmann welcomed Prof. Dr. Mornay Roberts-Lombard from our new partner institution, the University of Johannesburg, at our faculty.

As a marketing specialist he concentrates his research on „Internal Marketing“. He introduced the topic  „Employer Branding“ to our bachelor students of the „International Business Program“. In the master classes he discussed current challenges of doing business in South Africa.

With experts from the business area he exchanged ideas on how to become an “Employer of Choice”.

His interview on “Employer Branding” will be available on Moodle by end of January.
If you are interested to spend a semester at the University of Johannesburg, please contact the responsible liaison professor, Prof. Dr. Kai-Uwe Wellner.

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