08.12.2016

Guest lecture from Dr. Wendy Spinks of the University of the Sunshine Coast (USC)

News from Australia and the university TH Nuernberg offers a double degree in International Marketing with: Dr. Wendy Spinks is the Program Coordinator and lecturer in the Marketing Program in the School of Business at the University of the Sunshine Coast (USC).

At USC, Dr. Spinks teaches marketing courses, and supervises Doctoral, Masters and Honours students. She has published in marketing journals and conferences in Australia and Internationally. Before teaching, she worked for over twelve years as a business and marketing consultant with Telstra (Australia Telecom); her own business, Axis Marketing; and the Australian Government SEVS-NEIS program (established to set up unemployed persons in their own businesses).
Dr. Spinks is sharing a module in the Master in International Marketing, in the form of 
collaborative team teaching with Prof Dr Margo Bienert in International Communications. She is also undertaking collaborative research in consumer behaviour at the Tiergarten with Prof. Dr. Riedmueller. This research project will then be replicated at the Australia Zoo in Queensland in 2017.  A paper based on this research was presented at a conference in Prague on the 8th of December. Dr. Spinks introduced her university and the double degree we offer between our universities at the International Week at TH Nuernberg. 
Dr. Spinks was just in time for the Christmas season and hugely enjoyed the traditional Nuremberg Christmas market.