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International Business Bachelor's and Master's Degree Programs /
Master International Marketing (M.A.) /
Since the beginning of 2013, there are no tuition fees for all degree programs at our university - including the MIMA program - neither for German nor for international students. Only an administration fee of € 118 per semester - which includes the base rate for using the public transportation system of Nuremberg - is required.
The winter semester starts on October 1st; the summer semester starts on March 15th.
The legal basis is the Study and Examination Regulations of the Master program in International Marketing (Studien- und Prüfungsordnung) which is accessible via our website.
The MIMA program normally takes three semesters full-time to complete. The maximum duration is 5 semesters.
Usually students take courses worth 30 ECTS per semester.
The program consists of the following modules
The program includes mandatory courses and electives. Subjects focus on key theories and concepts as well as on the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions. A strong emphasis is also placed on soft skills, like language, business ethics and intercultural management.
Please refer to the Course Catalogue and the Module Handbook for further information.
In case of admission to the program, you can apply for recognition of prior courses by handing in a request to the examination board within four weeks after enrolment. The examination board will then decide based on course contents etc.
Please note that courses which were taken during the Bachelor program that was the basis for Admission to the MIMA program cannot be recognized and credited.
The application period for the upcoming winter semester (semester start: 1 Ocotober): 2 May till 15 June.
The application period for the upcoming summer semester (semester start: 15 March): 15 November till 15 January.
The online application form (data sheet) is only available during these periods!
Yes, as there will be more time to submit documents that might be missing. Please make sure that all documents are uploaded within the given timelines.
You have to apply online and also upload all your application documents online. If you get accepted you will have to present all application documents as certified copies at the enrollment. Please find more information on our website: Admission Process
Your first point of reference should be our MIMA website. In case, you have questions that could not be answered after studying our website, please send an email to the program assistant of the MIMA program (details to be found under "Contact").
No, your application must be submitted directly to Nuremberg Institute of Technology.
The admission requirements are specified on our MIMA website.
The admission committee will evaluate and select the applications according to the following criteria:
The admission committee consists of several professors. They consider all parts of your application, including your CV, motivation letter, letters of recommendation, Bachelor’s average grade and test scores. The final decision is made latest eight weeks after the application deadline.
No! Please be patient. We will inform all students via email. Make sure to check your email account as well as the spam folders regularly during the admission process.
No. Please apply again for the semester in which you want to start via the online portal and upload your “old” letter of acceptance.
No. Applications are only possible for an entry into the first semester.
However, in case you have already studied in another Master's program, succesfully completed courses/credits might be transferred after a successful request to the examination board. Please send the request at the beginning of your MIMA studies to the examination board.
You can find a listing of the documents to be submitted on the Admission Process page of the MIMA website. You will need to complete the online application and upload your application documents within the application period before it will be considered.
Yes, applications are not considered complete until all documents were received. Only then will they be taken into account.
If you get accepted you will have to hand in various certified documents for enrollment. All documents that have to be submitted as certified copies are listed on our MIMA website.
Please do not hand in original certificates. Instead send/ hand in officially certified copies. The Nuremberg Institute of Technology does not assume any liability for unsolicited original certificates.
Collective certification: If a copy consists of several individual pages, it must be verified that each page derives from the same original. Multi-sheet authentication of several pages of a document is permissible if the pages are bound with string or seals. Multi-sheet authentication is also recognized when the pages are folded in at the top and bound with a stapling eye and so stamped that each page has an imprint from the pressure of the seal.
Each page can also be notarized separately.
The notarized copy must contain a statement of notarization indicating that the copy corresponds to the original. The notarization can only be accepted when this statement contains the signature of the notary and the official stamp, which usually includes an emblem. Please ensure that the document is not only notarized with merely a rubber stamp. A simple ink stamp is insufficient!
A copy of an officially certified copy is not considered to be authenticated and must be officially re-authenticated.
If the authentication does not meet the requirements (e.g. due to the opening of the multi-sheet authentication, subsequent handwritten entries and the like), the authenticated certificate will not be recognized. Incomplete authentication is also not permissible even if it was undertaken by an authorized body.
Official certifications outside of Germany may be performed by:
Official certifications in Germany may be performed by:
We will not accept notarizations from private individuals, solicitors, accountants, health insurance funds, a priest's office etc. Schools or universities may only authenticate certificates issued by them.
The wording of certification by administrative bodies in Germany is generally the following: "Die Übereinstimmung der vorstehenden/umstehenden Kopie mit dem Original des (Name des Zeugnisses) wird hiermit amtlich beglaubigt." ("The above/following is hereby certified to be a true copy of the original of [name of record].”).
Documents not issued in German or in German/ English language must be translated by a sworn translator (registered at court) into German or English.
Translations of records cannot be made from copies. They must be translated directly from the originals. The translator must indicate this in his certification. In addition, he must state the language from which the translation was made. Additionally we need a notarized copy of the original (foreign language) document. Certificates in English do not have to be translated.
Records which have been translated in a country outside Germany can be
An officially sworn translator in Germany is also permitted to examine the translation made abroad and legalize it post factum with his seal.
Translations made in Germany must be certified by a court-sworn translator for that specific language. The translator’s seal must contain the inscription “Öffentlich bestellter und vereidigter Übersetzer” (“Publicly appointed and sworn translator”). The seal must also indicate the language for which the translator is officially sworn. In addition, the translation must bear the address of the translator.
In many countries official academic transcripts contain a GPA – one calculated per semester, and one calculated over the entire degree program. In some cases, a GPA will only be calculated once the program has been completed. If your transcript does not contain a GPA, the admissions office will calculate one for you (Bavarian formula).
Please make sure that your achieved grade (GPA), the highest possible grade and the lowest possible passing grade can be refered to in your documents.
German universities use a 1 to 5 scale, ranging from 1 (very good) to 5 (not sufficient) with 4 being the lowest passing score (sufficient).
Find here a list of selected countries and its conversion of grades to the German system! (This list is meant as an orientation tool and subject to change.)
We are using the modified Bavarian Formula to convert your foreign GPA into the German grading system. Take the best possible score in your grading system (e.g. 4.0 for Americans) and subtract your obtained score from it. Divide this number by the difference of the best possible score and the lowest passing score (e.g. 2.0 for Americans). Multiply this quantity by 3 and then add 1. This will yield the German grade. It equates for instance an American 4.0 to a 1 and an American 3.0 to a 2.5 in the German grading system. Example calculation: [(4-3.5) / (4-2)] x 3 + 1
We require a first Diploma/Bachelor degree from a full business or economics program with a focus on marketing.
Yes! In case your Bachelor degree earned you just 180 ECTS (3 years of study), you may have to take additional courses (pre-master bridging courses) at our university to bring your ECTS points up to 210.
In general, the basis for evaluation will be your Bachelor’s degree only.
The Master Admission Test will take place on January 20th, 2020. You will be notified via email about the exact time and location.
The Master Admission Test takes 90 minutes (90 achievable points). It includes short answer questions, multiple choice questions (one correct answer out of five) and short essay. All questions are based on the following book and concentrate on the listed chapters/pages:
Kotler/Armstrong (2016): Principles of Marketing, 16th edition
1 – Creating Customer Value and Engagement – page 29-56
2 – Company and Market Strategy – page 62-85
3 - Analysing the marketing environment – page 92-120
4 - Managing Marketing Information to Gain Customer Insights – page 128-157
5 - Consumer Markets and buying behaviour – page 164-189
8 - Products, Services, and Brands: Building Customer Value – page 254-285
10 - Price: Understanding and Capturing Customer Value – page 322-341
12 - Marketing Channels: Delivering Customer Value – page 374-402
15 - Advertising and Public Relations – page 472-494
The test is a vital part of the application process for applicants who would otherwise need to provide a GMAT due to the (expected) final average grade of the Bachelor’s degree.
You will receive an invitation to the Master Admission Test in case you:
If you cannot participate, please submit a GMAT/ GRE result during the application period.
Whether a GMAT (minimum score 550) is required or not depends on your Bachelor grade:
Bachelor's degree completed:
Final average grade (in the German grading system) of the Bachelor's degree is
Alternatively, applicants may also hand in a corresponding GRE test result.
Please select "Technische Hochschule Nürnberg (Nuremberg) - Faculty of Business Administration - Master in International Finance and Economics” as destination.
Please upload an "Official Score Report/ School Copy“, a certified copy of it or make sure that our university can verify your score online.
Academic institutions generally receive GMAT scores within 20 days after the test is taken. We recommend that you plan to take the GMAT exam at least one month prior to the application deadline to ensure that your exam results are available to the admissions committee on time. When submitting your application please include your (un)official GMAT score report as it can be used in the initial evaluation of your application (in case your official score report arrives late). You will get your unofficial GMAT score right after you have taken the exam. Please submit the official score as soon as you receive it.
Yes. The MIMA program can be fully studied in English. However, we also ask for a basic knowledge of German, equivalent to the level A1 of the Goethe-Institute (approximately 120 hours attended).
As a general rule, all required documents are due during the appliatiuon period. Incomplete applications are not considered.However, in case all other requirements are fully met, the admission committee might accept the German certificate later. Please submit proof that you are currently attending a German course.
The MIMA program is taught entirely in English (a few German courses are offered, too), and it is important that you can read, write, speak and understand English fluently.
Each student requires (no matter what educational background) to submit a test result of their English proficiency by obtaining a language certificate mentioned on our website. However, this does not apply if you are a native speaker from the USA, UK, Ireland, New Zealand, Australia or Canada – please submit proof.
If you completed your complete higher education (min. 3 years) in an English taught program in the USA, UK, Ireland, New Zealand, Australia or Canada, the Admission Committee might accept your application without submission of an English test result – please submit proof.
Please find a list of the tests we accept on our MIMA website. No other English language exam results will be accepted. The exam results may not be older than two years.
The TOEFL institutions code is "4210 TECHNISCHE HOCHSCHULE NURNBERG".
We require proof of at least 6 months of relevant practical experience or a relevant internship that was part of your studies (min. 20 weeks) . In case the applicant has not yet worked in marketing, enrolment may be granted under the condition that within the first semester you have to complete an internship of 20 weeks.
Your letters of recommendation can be written by a person at the university or in business (e.g. a professor in a relevant course or a former employer).
Recommendation letters should come from persons who know you for a longer period of time and can comment on your academic, professional and/ or personal qualifications. Recommenders should be chosen from people most familiar with your studies or work. If you have been out of university for some time, a letter from an employer may be provided. Please make sure that the recommendation letter does not exceed one DIN A 4 page.
No. It is not recommended to submit more than two letters of reference.
Our faculty is located close to the city center and easily accessible by public transportation at Bahnhofstrasse 87 in Nürnberg.
We usually hold an introduction session on the first day of the new semester (i.e. 1 October or 15 March).
You will receive a lot of useful information and of course meet your new fellow students as well as Prof. Dr. Margo Bienert, head of the MIMA program. We will take some pictures and current MIMA students will show you around the building and its facilities.
Liebe Besucherin, lieber Besucher,
Sie verlassen nun die Website der Technischen Hochschule Nürnberg.
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