Are you interested in an internationally oriented career? Our International Business program will teach you the "instruments being played" in the dynamic world of international business.

Starting out with basic business courses and moving forward through advanced and specialized courses, students receive a comprehensive, application-oriented education which also includes special courses for developing soft skills, language proficiency and stays abroad.
We are ready to launch your international business career!

Bachelor of Arts
7 Semester
Numerus Clausus
English is the only language of instruction during the first three semesters and the predominant language later on. In higher semesters, depending on the electives that will be chosen, a few courses might be taught in German.
  • International flair in a personalized atmosphere: International Business is designed for about 60 students per year. Approximately one third of them are international students who add internationality to the program from the very beginning. Currently IB-students represent about 40 nationalities. 
  • Due to the relatively small number of students, another unique trademark of this program, however, is the students´ close personal contact to staff and faculty members of our department.
  • Our students are required to do a 20-week internship abroad and to spend one semester at a partner university outside of Germany. Those two semesters outside of Germany are compulsory for all of our students, regardless whether they are Germans, EU or non-EU students.
Interessante Zahlen und Daten

60 new students per year, approximately one third of them come from outside of Germany _ 2 mandatory semesters abroad (internship semester with an internationally operating company and study semester at a partner university) _ course instruction 100% in English _ very high success rate: 85 % of the first semester students complete their studies _ 98% of all IB-graduates easily find employment within the first 6 months after graduation

Wintersemester oder Sommersemester
In the summer semester only admission to a higher semester is possible
Für das Wintersemester: 02.05.2018 bis 15.07.2018
Für das Sommersemester: 15.11.2017 bis 15.01.2018
Duale Studienvarianten
International Business dual
Zuständige Fakultät
Aufbauende Studiengänge
International Finance and Economics (M. Sc.)
International Marketing (M. A.)
Betriebswirtschaft (M. A.)

The standard duration of the study program International Business at Nuremberg Tech is seven semesters including international experience with an internship semester and the semester abroad, and is based on a total of 210 ECTS. The program has a modular structure and consists of three major components.

For detailed course descriptions please see our Module Catalogue.

First Component: Semesters 1 to 3

Learning objectives 

Overview on financial methods for investment decisions. To apply techniques of linear programming, differential and integral calculus to business and economic problems. 

Course contents 

  • Calculations, compounding of interest, annuity and repayments, return on capital 
  • Calculation of matrices and linear equations 
  • Differentiation of economic functions with one or more variables 
  • Introduction into the theory of probability

Learning objectives 

Understanding fundamental business administration concepts in order to assess the internal and external company environment. 

Ability to apply theory into practice using topical business themes


Contents include: 

  • What is economic activity?  
  • Decision-making processes  
  • Management and business strategies 
  • Legal structures and the location of the business entities 
  • Different types of organizational concepts  
  • Aspects of operations, supply chain and quality management  
  • Human resources and leadership styles, motivation theories
  • Basic marketing concepts

Learning objectives

Techniques of book keeping. Understanding the annual report. Establishing and analysing an annual report. 

Course contents 

  • Concept and ideas behind financial accounting 
  • Techniques of book keeping   
  • Establishing and valuing of the positions in an annual report (balance sheet, profit & loss account, cash flow) 
  • Balance sheet analysis

Learning objectives 

Techniques of Cost accounting. Basic understanding of the types of costs, actual and standard costing, variance analysis.  

Course contents 

  • Purpose of cost accounting 
  • Recognition and measurement of cost element 
  • Calculating the manufacturing and sale prices 
  • Budget / actual comparison 
  • Variance analysis

Learning objectives 

To know basic concepts and techniques of statistical  analysis and to be able to apply it to business and economical problems. 

Course contents 

  • Data collection and processing, frequency tables, charts, calculation and interpretation of averages and measures of dispersion 
  • Indices; simple and multiple regression and correlation analysis 
  • Time series analysis and forecasting techniques 
  • Sampling and sampling distributions, confidence intervals, required sample size, test of means and proportions, type I and type II errors, chi-square tests: goodness of fit and independence tests

Learning objectives

Knowledge of the foundations of Business Information Systems like 

  • computers and operating systems 
  • networks and mobile computing 
  • data representation and data management 
  • information systems and electronic business 
  • modelling and development methods 

Knowledge of common software tools to perform typical tasks of a student and a business professional, like 

  • preparing presentations 
  • writing and formatting large papers 
  • calculating business figures 
  • organizing and analyzing data 
  • securing electronic communication 

Course contents 

Information Technology and Information Systems: 

  • computers and operating systems 
  • networks and mobile computing 
  • data representation and data management 
  • information systems and electronic business 
  • modelling and development methods Software Tools: 
  • Microsoft Office (Word, Excel, Powerpoint, Access, Project) 
  • ARIS Express 
  • Cryptophane

Learning objectives 

The student should learn how to set up and structure a legal contract. The fundamental knowledge of constructing a contract regardless of the type (employment contract,…) shoud be conveyed. The legal obstacles to the effective conclusion of the contract must be recognized. The special consumer protection remedies should be learned. In addition to the placement of concrete legal action, it is a key objective of this module, that students can grasp complex issues and problem-oriented arguments to find a solution. The aim is further to improve the linguistic skills by improving the legal argumentation.

Course contents

  • Essentials of the general fields of civil code, contract law and property law with special emphasis on the conclusion of contracts, revocation and rescission of contracts, representation and irregular performance (especially delay of delivery and warranty in case of damaged items) 
  • Essentials of the commercial code with special emphasis on representation of merchants 

Learning objectives 

This course will provide the student with general presentation and communication skills and will help him to gain security in presenting in front of diverse audiences. The participants of this course will learn the elements, the structure and presentation tools for an effective presentation. Moreover, they will become aware of their own way of communicating and will learn how to effectively use verbal and nonverbal communication in order to successfully target their audience. 

Course contents 

Efficient preparation, logical structure of a presentation, guidelines for an effective presentation design, increased awareness of appropriate verbal and nonverbal communication, developing an individual presentation style based on personal strengths, improving self-awareness, increasing confidence and decreasing insecurity and nervousness, rules of feedback.

Learning objectives 

The goal for the students is for them to practice writing a proper academic paper and learn how to structure and research arguments scientifically, using theory to support the thesis. The methodology used is that of guided learning by doing. The doing is writing two assignments based on the theory being taught in the parallel course ‘Foundations of Business Administration’. The imported theory will be used by the student as an explanation and logic support. 

Course contents 

The time up to the first assignment is taken up with general information on writing a short essay paper. Topics covered here fall under the writing process including: foundations, avoiding plagiarism, from titles to outlines, reading and note taking. The follow-on main stage prepares the student for a complete academic paper and the contents include: title, table of contents, executive summary, introduction, literature review, use of theory, methodology, results, discussion, the conclusion and appendix. The Harvard method of referencing is adopted. 

Learning objectives 

Giving an effective presentation, writing job applications, developing communication and writing skills while becoming more fluent and confident in using the language of business. 

Learning objectives

  • Laying the foundation for business and trade correspondence within the target group. Oral presentations and conversations in the target language. Presentations and conversational techniques
  • Enhancement of knowledge in business and trade terminology in the area of sales, finance, advertising, and economics. Leading negotiations, initiating and carrying on of business or trade transactions in written form; furthering of presentations and conversational techniques.

Economics I

Learning objectives 

To understand the macroeconomic frame conditions in which companies act.  

To know basic concepts and techniques of macroeconomic analysis and to be able to apply it to business and economic problems.  

To understand basic issues of macroeconomic policies.

Course contents 

Intermediate course in Macroeconomics:  

Macroeconomic accounting; the business cycle, money and inflation, unemployment, economic policies under different exchange rate arrangements, Phillips-Curve analysis, demand vs. supply side policies, problems of demand side policies, determinants of economic growth. 

The theoretical analysis is consistently applied to real world cases.


Economics II

Learning objectives

To understand the economy as a complex, self-organizing system.  To know basic concepts and techniques of microeconomic analysis and to be able to apply it to business and economic problems. 
To understand basic issues of economic and environmental policy.

Course contents

Introductory course into Microeconomics:
The economy as a complex, self-organizing system, economic theory of human behaviour, theory of the firm and market structure, implications of different market structures, game theory and strategic decision making, economic analysis of the state and economic policy, externalities and national and international environmental policy issues.


Learning objectives 

Knowledge of the organisation of operations of firms, relevant methods in planning and execution of operations systems, measures of efficiency, basics of supply chain management. 

Course contents 

  • Manufacturing procedures and types of organisation; unit lists and use of components; product research and development, product innovation; standardisation, value analysis; the essence of quality.  
  • Purchasing, acceptance of goods, organisation of stock; warehousing, supplying, manufacturing, dispatch (organisational integration); evaluation of suppliers.  
  • Planning of inventory, purchasing and stock; operations and materials control.  
  • Stockholding strategies, ratios, demand forecast. 
  • Time systems; concept of capacity; production planning/ controlling; job planning.  
  • Purchasing, production logistics; waste disposal management; assistance by data processing. 

Learning objectives 

To recognize environmental issues as part of the management tasks, to attain knowledge on the prevailing problems and possible solution patterns in environmental management and to know important instruments (management systems, life-cycle analysis, reporting schemes). 

Course contents 

  • Private and public accountability 
  • The long term view of environmental management versus short term view of shareholder interest. 
  • Environmental management and environmental policy  
  • Present and future environmental regulations influencing management decisions 
  • Environmental management in the global context and value chains 
  • Solutions and limitations to private environmental management 

Learning objectives 

Understanding Principles of international Marketing as well as concepts and practical usability. Develop the ability to compare concepts and instruments depending on the situation. Ability to apply the theory to the real world challenges in Marketing. 

Course contents 

Marketing concepts and philosophies, marketing organisation, instruments and marketing mix, marketing aims, planning, control and strategies. Basic concepts of market research, secondary research, setting up of primary research projects, evaluation techniques and information processing, market forecasting. Customer relations, product strategies, product planning and development, product range policy. Pricing policies/strategies, price determination, terms and conditions policies. Direct and indirect sales concepts and strategies, physical distribution/communication theory; corporate identity; advertising PR, sales promotion.  

Learning objectives 

Human Resource Management can be viewed either as a support function in the organization, to provide assistance to line employees, or as a function of every manager’s job to effectively manage employees. The participants broaden their knowledge of both roles. 

They’ll be able to 

  • position HRM in the value chain of an organization 
  • analyze the value added by HRM 
  • decide on the effectiveness of different HRM tools,  

e.g. recruitment and selection methods 

  • design training and development settings 
  • reflect the role of HRM within change processes 

The students have the opportunity to check theoretical concepts by working on “real world” case studies. 

Course contents 

  • An Introduction to Human Resource Management  
  • Strategic HRM and International HRM 
  • Recruitment and Selection  
  • Training and Development 
  • Performance Management

Finance, Investment and Capital Budgeting

Learning objektives
Provides an overview on Financial Management, Financial Systems; Financial Concepts incl. Tim Value of Money, Risk and Return Valuation; Long-term Investment Decisions incl. capital Budgeting and Cash Flow, Capital Budgeting Techniques and Long-term Financial Decisions incl. Cost of Capital. Leverage and Capital Structure, Dividend Policy

Course contents
Liquidity, capital requirement, financial balance, organization of internal finance management, payment transactions, instruments of financial management (financial ratios, plans and controls). Types of financing, relevant markets for financial management, financial substitutes, safeguarding of credit. Practising financial planning, cash management, cashflow management, balance sheet analysis, financial regulations, new developments in the field of finance, corporate financial policy.
Types of investment, problems of uncertainty, investment plans, analysis based on ROI, NPV, IRR, annuity.

Sample Schedule 1st Study Semester (Winter Semester)

Second Component: Semesters 4 to 5

An important part of the International Business program is an internship abroad of 20 weeks. It significantly contributes to the student's personal and professional development and enhances his/her employment prospects. The internship is generally scheduled for the fourth semester.

By means of this internship, IB-students have the opportunity to work alongside experienced managers from all over the world and to acquire valuable professional skills. Theoretical knowledge will be applied in day-to-day business situations, in order to allow the student to accumulate a wide range of practical and managerial tools.

More Information about the benefits of international experience you can finde here.

During the fifth semester, each student is expected to study for one semester at one of over 70 partner universities of the Faculty of Business Administration.

The study semester abroad is an exciting opportunity to gain insight into different approaches to management teaching, to experience life in a different society and culture, and to develop one's own language proficiency. It is an integral part of the IB degree program for which our students are carefully prepared during their first years of studies.

More Information about the benefits of international experience you can finde here.

Third Component: Semesters 6 to 7

Learning objectives 

  • Knowledge of the development of European integration at the beginning of the 21st century  
  • Understanding the functions of EU institutions  
  • Understanding the relations between EU law & national law 
  • Knowledge and application of fundamental freedoms of the EU (applicability, scope of protection, level of justification)

Course contents 

  • Introduction: European Union and European communities 
  • Institutions & scope of community powers 
  • Relationship between EC law and national law 
  • Principle of state liability 
  • Fundamental freedoms within the EC:->Free movement of goods (Art. 28 ff. TFEU), ->Free movement of services  (Art. 56 ff. TFEU), -> Freedom of establishment (Art. 49 ff. TFEU), -> Free movement of workers (Art. 45 ff. TFEU) 
  • Principles of non-discrimination and proportionality 
  • Fundamental rights of the Union 
  • WTO Law and EU Law 
  • Court of Justice / General Court: 

   - Enforcement Actions, Art. 258 ff. TFEU; ->Preliminary Rulings, Art. 267TFEU;  

  - Review of Legality, Art. 263 TFEU; ->Damage Action, Art. 268 TFE

Learning objectives 

  • Knowledge of the international financial and economic environment.  
  • Knowledge of risks occurring in international trade and finance and knowledge as well as application of mitigation and hedging instruments.  
  • Ability to understand the financial aspects of international business and develop their own financing strategies. 

Course contents 

  • International Business Economics:  

European Monetary system, International Financial architecture (EMS, IMF, World Bank, SDR), the causes of currency and balance of payment crises 

  • International Business/finance part:  
  1. Business and country risk: export and project finance and the mitigation of risks (export insurance, forfaiting, buyer credit)
  2. Hedging exchange rate risks by various instruments (forward, money market hedge, options).
  • Case studies on project financing and currency hedging.

Learning objectives 

Establishing and valuing the annual report based on IFRS, Introduction into German tax law. 

Course contents 

British and American principles of accounting (GAAP, IAS). Valuation regulations, structure of balance sheets, profit and loss accounts, closing entry and year end accounts, understanding important accounting questions and the international terminology. 

Learning objectives 

To get familiar with basic knowledge in International Pricing Strategies

Course contents 

  • Pricing process of a company, including details concerning price strategy / positioning, initial (value) pricing and price maintenance as well as the key challenges of setting prices internationally
  • Case studies, real world examples, current topics and exercises with simulated situations in the area of price management

Learning objectives 

  1. By the end of the course the student will have been equipped with the tools, routines and procedures necessary in successfully preparing a case study, and will have come to appreciate the main factors necessary to be considered when analyzing cases.  
  2. Additionally ways of making recommendations based on the analysis will be explored.
  3. The cases will provide a link between theory learned at the university (specifically in international business subjects) and the reality of industry.  
  4. The English requirement of the course will prepare the student for an international position in industry and allow a deepening of their English language written skills. 

Course contents 

  • Case selection, case writing, case analysis, case recommendations 
  • Scientific writing including referencing 
  • The case for assessment should cover some international business topic (see below) and be based on a concrete firm as opposed to academic theme. 

Topics for theory and analysis:

  • Organizing and organizational structure
  • HRM, Finance 
  • Culture, Ethics 
  • M&A, International Strategy development  
  • Analyzing an international target environment 
  • Globalization and regional trading blocks

You can focus on different areas - see Specialization.

Learning objectives 

The four pillars of general management (planning, organizing, leading and controlling) will be revisited. Links will be introduced from these four pillars to strategic choices and made apparent through cases.

  1. By the end of the course the student will have grasped how to develop a strategy. This development process uses an integrated planning and control system. The system affects and steers an organization, both at the strategic and operative levels. 
  2. Additionally the student will have gained knowledge of how strategy is formulated in the opposite way to the planning approach of 2. above. Here strategy will be seen as a craft arising out of      incremental experiments.
  3. The course will reach its culmination when the student grasps the  logic involved in the learning organization, the currently accepted most modern form of management.

Course contents 

  1. Definition of Management and Stratgy 
  2. Strategic Management Approaches 
  3. Strategic Purposes 
  4. Strategic analysis: the environment 
  5. Strategic analysis: strategic capabilities 
  6. Strategy formulation: corporate level 
  7. Strategy formulation: business level 
  8. Strategy implementation

Learning objectives 

The course will equip the student to master the core principles that underlie the operations of multinational corporations (MNC) trading throughout our increasingly interdependent and interconnected world. By the use of cases, students will be able to evaluate aspects of managing international businesses and identify adequate solutions to typical international business problems. The wide reaching effects of globalization will be investigated via practical cases.

Course contents 

  • Management in the MNC, globalization, differing environments, transnational strategy and economic integration.  
  • A basis for assessing the beneficial or the opposite effects of MNC countries on developing economies.  
  • Additionally the topics of ethics and culture will emphasise the human element in the international management. 

Learning objectives 

Ability to apply theoretical knowledge to a business idea, a real project or a business plan. Learning and improving teamwork.

Course contents 

Course contents Students must develop and carry out an independent project. This project can consist of a business plan, an event or an applied research project.

IB-students conclude their studies with the Bachelor´s Thesis either written during their 7th or 8th semester depending on the individual study progress. In dealing with a large scale international topic students will be able to work independently on a scientific issue.

The Bachelor´s Thesis can be carried out in form of a research project at our university or in cooperation with a company. The duration for writing it is 5 months.


The International Business program allows to specialize in a particular area by earning a minimum of 14 ECTS from elective courses, by spending their internship semester in the respective field, and by examining a topic from the chosen area of specialization in their Bachelor´s Thesis.

The program currently offers the following focus fields:

The career focus “Finance” provides a comprehensive overview on main concepts in the field of corporate finance. Topics such as capital budgeting, capital structure decisions, the time value of money and further basic subjects of managerial
finance are covered in an application-oriented way. The courses lay the foundations for a career in the corporate finance-, banking-, or insurance industry.

Human Resource Management deals with the different aspects of personnel management, including recruitment, retention management, talent management, and leadership issues. The overall objective is, to develop an understanding of basic issues in human resource management and how to tackle these issues with economic methods.

The career focus International Economics provides a general introduction into the economics of globalization. Issues like what determines international trade patterns or exchange rates are tackled. Furthermore, a strong focus will be put on European economic integration.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
As a specialization Marketing deals with concepts that are needed to satisfy needs of customers on the long term.
On a strategic level this comprises a thorough understanding of customer characteristics, needs (through market research) and customer buying behavior as well as the derivation of sustainable competitive advantage(s) (on the base of the prior information). On an operational level marketing treats with questions on how to create the right product / offering (for the descripted target customer group), how to price this offer adequately, how to place this offering (at locations where the key customer group would buy it) and how to communicate with customers in order to convince them to know, value and buy the product offering.

Efficient logistic networks are essential requirements for successful economies. In the course “Distribution and Supply Chain Management” the focus is placed on the logistical processes and structures within these networks, which are necessary for supplying customers.

The reason why distribution logistics is given such a high degree of importance is due, on the one hand, to the high costs involved in distribution logistic tasks. On the other hand distribution logistics is increasingly taking on a more important role in the service policy of many companies.

Students gain a strong knowledge in the tasks, specific features, challenges and success factors of the distribution systems within industry, trade and the services sector. They will also gain the ability to choose, evaluate and use relevant solutions in distribution logistics in a structured manner.

Fields of work, Job profiles

Feel confident on the international stage: International Business graduates work in leading positions in all aspects of international business. They can be consultants for corporations, managers in human resources and take responsibility for business transactions and finances. On their own or within a team they work on formulating strategies, negotiate with business partners and allocate materials and human recourses. Since the world has become a global village International Business graduates are sought after by medium-sized companies as well as global players, like Adidas and Siemens. Employment is also offered with multi-national organizations, government agencies and NGOs (non-governmental organizations mainly in the development aid sector).

Current labor market, starting salary

The advancing globalization of the economy brings about constant changes in international markets, and dynamic processes require highly qualified business experts who work with a long range perspective on shaping the future.

Graduates of our specialized International Business degree program are well prepared to assume leading positions in internationally operating companies, and almost all of them easily find employment (98 % within 6 months after graduation).

Salaries are highly divers depending on the employers. However, they are usually somewhat higher than a graduate of a classical Business Administration program would get, since the international component is highly valued by prospective employers.

What do our alumni do now?

What might happen once the IB program is over? International Business alumni at a glance:

Anabel Fischer

Anabel Fischer

Date of Graduation

Current position
Intern Business Development in a start-up company in Liestal, Switzerland.
From September I will be a master student of Business Ethics in Helsinki, Finland.

Topic of the Bachelor´s Thesis
Corporate responsibility – what is it really worth?
The relationship between corporate responsibility and brand value in the textile industry – a case study analysis of Nike Inc. and H&M.

How would you describe your Pre- and Post-MBA work in one sentence?
I work as an intern in a start-up company: Not one day is like another and my tasks are diverse and challenging.

What did you like about your International Business studies in particular?
I loved the international and intercultural experience – the program as well as my fellow students have truly encouraged me to expand my horizon in many ways. Through the IB program, I have made international friends in Hong Kong, France, the US, in Taiwan and many other places all over the world.

Do you have any recommendations for future International Business students?
Keep up the great network. It is something you might not appreciate while in university, but the IB program does create a special connection over the years of studying.

Alexander Wolf

Alexander Wolf

Date of Graduation
July 2011

Current position
MBA Candidate at Columbia Business School in New York, graduating in 2017.

Topic of the Bachelor´s Thesis

Country Risk Management with particular consideration of North Africa.

How would you describe your Pre- and Post-MBA work in one sentence?
From Risk Management Consulting to Strategy Consulting – Client-centric, Project Management, Holistic view of organizations, Travel intensive.

What did you like about your International Business studies in particular?
I really enjoyed the program’s small size and tight-knit community. In addition, my IB studies laid the foundation for strong soft skills, which have been invaluable for my career to date.

Do you have any recommendations for future International Business students?
I couldn’t have picked a better undergraduate program than IB. I had some of the best years of my life and it enabled me to reach all of my professional goals so far.

Antonia Schickinger

Antonia Schickinger

Date of Graduation

Current position
Financial Analyst at Goldman Sachs AG Frankfurt

Topic of the Diploma/Bachelor´s Thesis
Sustainability in the Mutual Fund Universe

How would you describe your work in one sentence?
We advise High-Net-Worth Individuals, foundations and family offices on multi-asset investment ideas and current market trends.

What did you like about your International Business studies in particular?
The IB Program gives a perfect preparation for the upcoming work-life. I especially liked the close contact and interaction with all professors and students as well as the international set-up of the program. The Program perfectly combines academic research with practical examples and insights and hence goes far beyond just learning by heart.

Do you have any recommendations for future International Business students?
Enjoy your studies and get as much out of the IB Program as you can since you will not only gain highly valuable academic knowledge but you will also get to know great people, at Nuremberg Tech and during your studies abroad, who will be helpful and a great value-add for your entire life.

Katharina Thomas

Katharina Thomas

Date of Graduation
July 2017

Topic of the Diploma/Bachelor´s Thesis
The Influence of Shifts in Brand Image on Market Relevance – On the Example of Hollister Co.

Current position
Master Student Brand Management & Marketing Communication, Syddansk Universitet, Denmark.

What did you like about your IB studies in particular?
I loved the international atmosphere, especially that we had the opportunity to go abroad twice during our studies. It made wonderful memories and helped me to find out who I am and where I want to go. It also helped me to find out a little more where my career should take me.
I highly appreciated the strong focus on soft skills such as presentation techniques. This is rather unique and helps immensely for Master studies as well as in different work environments.

Do you have any recommendations for future IB students?
Make the most of your time abroad, it shapes you personally and professionally! Appreciate the sometimes tough schedule, it prepares you perfectly for master studies and your future career. Lastly, do not forget to enjoy your studies and do some extracurricular activities that you love.

Dr. Eva Maria Boder

Dr. Eva Maria Boder

Date of Graduation
Diplom 2004, MBA 2007, Dr. rer. pol. 2016 (FAU)

Current position
Senior Business Consultant in CII (Continuous Improvement Initiative) at adidas AG

Topic of the Diploma/Bachelor´s Thesis
Diplom Thesis: ”The effects of Free Trade Areas, Case Study: Mexico and the EU”
MBA Thesis: “Offshore Outsourcing – adidas in India”

How would you describe your work in one sentence?
I am working as an in internal Senior Business Consultant owning, coaching, and providing methodologies, that focus on clarifying management roles, reengineering core processes, driving a professional communication culture and enabling leadership within adidas.

What did you like about your International Business studies in particular?
•    International group of students and mindset
•    English as main language
•    High level of practice orientation
•    Opportunity to move abroad to study and doing an internship as part of the curriculum

Do you have any recommendations for future International Business students?
"Some people want it to happen, some wish it would happen, others make it happen." (Michael Jordan)
“The world is changed by your example, not by your opinion” (Paulo Coelho)

By the way
Eva Maria shows impressively that it is possible to raise children while pursuing your own career: She and her husband have two small children. She received a governmental scholarship for highly qualified doctoral students and received her Dr. degree in 2016.

Dennis Schulz

Dennis Schulz

Date of Graduation
September 2015

Current position
Master Student in “International Marketing” at TH Nürnberg

Topic of the Bachelor´s Thesis
Evaluating Ways to Generate Competitive Data in the Automobile Industry – The Competitive Intelligence Approach

What did you like about your International Business studies in particular?
In addition to the fact that I was able to drastically improve my English language skills I also liked the two exchange semesters abroad. Moreover, I particularly benefitted from methodical study contents such as presenting in front of many people and academic research and writing.

Do you have any recommendations for future International Business students?
For everybody who loves foreign cultures, languages and an overall international approach this study program is absolutely suitable.

Barbara Seibold

Barbara Seibold

Date of Graduation
March 2016

Current position
Master student in “Betriebswirtschaft” at TH Nürnberg

Topic of the Diploma/Bachelor´s Thesis
Benefits of Company-wide Standards for International Projects – A Comparison of Two Current Projects at GfK Retail and Technology

What did you like about your International Business studies in particular?
As I really liked the program as a whole, it is hard to decide what I liked most. One aspect that has made this program so special for me is the truly international experience from the start. Having lectures in English and working on projects with so many people from all over the world creates a wonderful, international atmosphere already at the TH. Of course having the chance to study and work in other countries is another highlight of the program. I had an amazing time and learned a lot doing my internship in New York and my semester abroad in Italy! These experiences are unforgettable!

Do you have any recommendations for future International Business students?
If you are interested in a program that offers hands on learning in relatively small groups, the opportunity to go abroad and experience other cultures in a social and work context, the IB Bachelor program is a great choice! Take advantage of the various possibilities it has to offer and mix up with the foreign full-time and exchange students coming to Nuremberg - this is what makes the program so special!

Academic options after you've earned your bachelor's degree

Upon completion of the International Business program Master programs in International Marketing and in International Finance and Economics are available. Both programs are taught in English. A German-taught alternative would be the Master Betriebswirtschaft.

There are many reasons for young people to come to our International Business program. First of all we would like to have motivated students who are internationally oriented. Secondly they should have an interest in general business studies as well as in languages. And thirdly they need to bring good grades to gain access to the program.

Formale Anforderungen

  • For more information about the admission requirements and the application process please follow this link.

  • Admission to the Bachelor International Business is granted on the basis of the so-called Numerus Clausus (NC) which ranks the applicants according to their final average grade of their school graduation certificate.
    The NC - grade up to which grade applicants will be admitted - is not known prior to the admssion process. It rather changes with each admission process based on the number of applicants and their individual grades.
    The level of the NC in the semester the application is submitted is unknown, but the values from previous semesters are useful starting points (Last semester’s minimum grade point average for admission). Do not get discouraged if you do not meet the previous values as the NC varies from year to year. Plus, apart from the average grade, German applicants and applicants from EU-member countries can improve their application and increase their chances of getting into the program. For more information please follow this link.

Persönliche Anforderungen

For the IB program, we highly recommend to have the following: 

  • interest in and understanding of business and economic issues
  • internationally oriented
  • personal initiative, goal-orientated
  • solid background in mathematics and analytical skills (you need to be familiar with algebra, standard functions, equation systems and inequalities,, differential and integral calculus as usually taught in school)
  • excellent command of the English language (C1 level)
  • basic skills in a second foreign language (A1 or A2 level): Spanish, French or Italian for German applicants, German for international applicants
  • Please note: Mandatory for earning credit points (so called ECTS) towards the Bachelor's degree is the successful completion of language classes at B1 and B2 Level preferably within the first three semesters. Students without any prior knowledge may indeed start at the beginner's level, but the language classes A1 and A2 would be on a voluntary basis. Consequently, those students will not be able to complete the language requirements for the second foreign language until the end of their third semester, and would have to continue with this language after the time abroad. Therefore, we strongly suggest having basic language skills before the start of your studies.

    Häufige Stolpersteine

    Absolutely essential during the first three semesters are the three fundamental courses "Business Mathematics", "Foundations of Business Administration" and "English". Young students often underestimate the importance of Mathematics and therefore fail the exam. 

    All of our International Business students, Germans and Internationals, have to do a 20-week internship abroad and a study semester at one of our partner universities outside of Germany – with no exception! Finding and organizing an internship abroad is surely challenging. Especially non-EU students should consider that they have to face a number of barriers that domestic students do not have (visa, work permit etc.). But please be assured that we will do our best to assist and prepare you for this exciting part of your studies.

    Erfülle ich diese Anforderungen und wie kann ich mich vorbereiten?

    If you are not sure if International Business is the right degree program for you, Nuremberg Tech offers a number of tools and resources to assist you.


    You can check directly online whether this course suits your abilities and interests.


    Attend one of our trial lectures in International Business. You will get a first impression of the degree program and the atmosphere of our university.


    Do you prefer to get information and assistance anonymously, online and outside of fixed office hours?

    Student Counseling Portal


    If you are seeking individual advising and support in finding the right degree program, please contact the team at our Student Counseling Service.

    Student Counseling Service


    If you would like information about the content of specific courses of the International Business degree program, the Faculty advisor can provide you more detailed information.

    Beratung auf Veranstaltungen

    • Once a year, on the last Wednesday and Thursday of September, our campus information days take place at Nuremberg Tech. All of our bachelor degree programs are presented in depth and you can see our campus in person.
      Campus information days at Nuremberg Tech
    • Of course, Nuremberg Tech has an information booth at many educational fairs. At educational fairs, current students and advisors are available to answer your questions. You will find an overview of educational fairs in which we regularly participate, here:
      Educational fairs