Bachelor International Business (B.A.)

Are you interested in an internationally oriented career? Our International Business program will teach you the "instruments being played" in the dynamic world of international business. 

Starting out with basic business courses and moving forward through advanced and specialized courses, students receive a comprehensive, application-oriented education which also includes special courses for developing soft skills, language proficiency and stays abroad.
We are ready to launch your international business career!

Internationale Studierende
fotolia, deagreez

Degree:

Bachelor of Arts (B.A.)

Program duration:

7 semesters

Admission requirements:

Language of instruction:

English
English is the only language of instruction during the first three semesters and the predominant language later on. In higher semesters, students can choose some electives in German.

Subject distribution:

Special features:

  • International flair in a personalized atmosphere: International Business is designed for about 60 students per year. Approximately one third of them are international students who add internationality to the program from the very beginning. Currently IB-students represent about 40 nationalities.
  • Due to the relatively small number of students, another unique trademark of this program, however, is the students´ close personal contact to staff and faculty members of our department.
  • Our students are required to do a 20-week internship abroad and to spend one semester at a partner university outside of Germany. Those two semesters outside of Germany are compulsory for all of our students, regardless whether they are Germans, EU or non-EU students.

Facts and figures:

    • 60 new students per year, approximately one third of them come from outside of Germany
    • 2 mandatory semesters abroad: internship semester with an internationally operating company and study semester at a partner university
    • Course instruction 100% in English
    • Very high success rate: 85% of the first semester students complete their studies
    • 98% of all IB-graduates easily find employment within the first 6 months after graduation

    Admission semester:

    Winter semester or summer semester

    In the summer semester only admission to a higher semester is possible.

    Application period:

    For the winter semester: 2 May - 15 July
    For the summer semester: 15 November - 15 January

    Admission Process

    Dual system option:

    Accreditation:

    Yes

    The program duration of International Business is seven semesters. The degree will be awarded with 210 ECTS. The program includes two semesters abroad and consists of three major components.

    Components

    The first component comprises the basic study modules. During this first three semesters, students focus on foundation courses, e.g. Business Mathematics, Foundations of Business Administration, Marketing, Finance, Personnel Management. Besides English, additional language courses in Spanish, French, Italian as well as "German for International Students" prepare students for their international careers. Students receive an application-oriented education which also includes special courses for developing soft skills (Presentation Techniques, Intercultural Communication).

    Internship Abroad

    An important part of the International Business program is an internship abroad of 20 weeks. It significantly contributes to the student's personal and professional development and enhances his/her employment prospects. The internship is generally scheduled for the fourth semester.

    By means of this internship, IB-students have the opportunity to work alongside experienced managers from all over the world and to acquire valuable professional skills. Theoretical knowledge will be applied in day-to-day business situations, in order to allow the student to accumulate a wide range of practical and managerial tools.


    Study Semester Abroad

    During the fifth semester, each student is expected to study for one semester at one of over 70 partner universities of the Faculty of Business Administration.

    The study semester abroad is an exciting opportunity to gain insight into different approaches to management teaching, to experience life in a different society and culture, and to develop one's own language proficiency. It is an integral part of the IB degree program for which our students are carefully prepared during their first years of studies.

    More information about the benefits of international experience you can finde here.

    During the last two semesters of the program, classes with an international perspective, like International Financial Management or International Pricing Strategies, will be emphasized. The ability to apply theoretical knowledge to real live settings will be acquired through the course Project Work. Students must develop and carry out an independent project which can consist of a business plan, an event or an applied research project.

    Besides the mandatory courses students will be able to choose from a variety of electives depending on their future career plans.

    IB-students conclude their studies with the Bachelor´s Thesis in their 7th semester. In dealing with a large scale international topic students will be able to work independently on a scientific issue. The Bachelor´s Thesis can be carried out in form of a research project at our university or in cooperation with a company. The duration for writing it is 5 months.

    Sample Schedule of Semester 1

    Specialization

    The program duration of International Business is seven semesters. The degree will be awarded with 210 ECTS. The program includes two semesters abroad and consists of three major components.

    The career focus “Finance” provides a comprehensive overview on main concepts in the field of corporate finance. Topics such as capital budgeting, capital structure decisions, the time value of money and further basic subjects of managerial finance are covered in an application-oriented way. The courses lay the foundations for a career in the corporate finance-, banking-, or insurance industry.

    Human Resource Management deals with the different aspects of personnel management, including recruitment, retention management, talent management, and leadership issues. The overall objective is, to develop an understanding of basic issues in human resource management and how to tackle these issues with economic methods.

    The career focus International Economics provides a general introduction into the economics of globalization. Issues like what determines international trade patterns or exchange rates are tackled. Furthermore, a strong focus will be put on European economic integration.

    Marketing

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
    As a specialization Marketing deals with concepts that are needed to satisfy needs of customers on the long term.

    On a strategic level this comprises a thorough understanding of customer characteristics, needs (through market research) and customer buying behavior as well as the derivation of sustainable competitive advantage(s) (on the base of the prior information). On an operational level marketing treats with questions on how to create the right product / offering (for the descripted target customer group), how to price this offer adequately, how to place this offering (at locations where the key customer group would buy it) and how to communicate with customers in order to convince them to know, value and buy the product offering.

    Operations Management / Logistics

    Efficient logistic networks are essential requirements for successful economies. In the course “Distribution and Supply Chain Management” the focus is placed on the logistical processes and structures within these networks, which are necessary for supplying customers.

    The reason why distribution logistics is given such a high degree of importance is due, on the one hand, to the high costs involved in distribution logistic tasks. On the other hand distribution logistics is increasingly taking on a more important role in the service policy of many companies.

    Students gain a strong knowledge in the tasks, specific features, challenges and success factors of the distribution systems within industry, trade and the services sector. They will also gain the ability to choose, evaluate and use relevant solutions in distribution logistics in a structured manner.

    Fields of work, Job profiles

    Feel confident on the international stage: International Business graduates work in leading positions in all aspects of international business. They can be consultants for corporations, managers in human resources and take responsibility for business transactions and finances. On their own or within a team they work on formulating strategies, negotiate with business partners and allocate materials and human recourses. Since the world has become a global village, International Business graduates are sought after by medium-sized companies as well as global players, like Adidas and Siemens. Employment is also offered with multi-national organizations, government agencies and NGOs (non-governmental organizations mainly in the development aid sector).

    Current labor market, starting salary

    The advancing globalization of the economy brings about constant changes in international markets, and dynamic processes require highly qualified business experts who work with a long range perspective on shaping the future.

    Graduates of our specialized International Business degree program are well prepared to assume leading positions in internationally operating companies, and almost all of them easily find employment (98 % within 6 months after graduation).

    Salaries are highly divers depending on the employers. However, they are usually somewhat higher than a graduate of a classical Business Administration program would get, since the international component is highly valued by prospective employers.

    What do our alumni do now?

    What might happen once the IB program is over? International Business alumni at a glance:

    Alexander Wolf
    Alexander Wolf

    Date of Graduation
    July 2011

    Current position
    MBA Candidate at Columbia Business School in New York, graduated in 2017.

    Topic of the Bachelor´s Thesis
    Country Risk Management with particular consideration of North Africa.

    How would you describe your Pre- and Post-MBA work in one sentence?
    From Risk Management Consulting to Strategy Consulting – Client-centric, Project Management, Holistic view of organizations, Travel intensive.

    What did you like about your International Business studies in particular?
    I really enjoyed the program’s small size and tight-knit community. In addition, my IB studies laid the foundation for strong soft skills, which have been invaluable for my career to date.

    Do you have any recommendations for future International Business students?
    I couldn’t have picked a better undergraduate program than IB. I had some of the best years of my life and it enabled me to reach all of my professional goals so far.

    Anabel Fischer
    Anabel Fischer

    Date of Graduation
    2015

    Current position
    Intern in Business Development in a start-up company in Liestal, Switzerland. From September on I will be a master student of Business Ethics in Helsinki, Finland.

    Topic of the Bachelor´s Thesis
    Corporate responsibility – what is it really worth?
    The relationship between corporate responsibility and brand value in the textile industry – a case study analysis of Nike Inc. and H&M.

    How would you describe your Pre- and Post-MBA work in one sentence?
    I work as an intern in a start-up company: Not one day is like another and my tasks are diverse and challenging.

    What did you like about your International Business studies in particular?
    I loved the international and intercultural experience – the program as well as my fellow students have truly encouraged me to expand my horizon in many ways. Through the IB program, I have made international friends in Hong Kong, France, the US, in Taiwan and many other places all over the world.

    Do you have any recommendations for future International Business students?
    Keep up the great network. It is something you might not appreciate while in university, but the IB program does create a special connection over the years of studying.

    Antonia Schickinger
    Antonia Schickinger

    Date of Graduation
    2011

    Current position
    Financial Analyst at Goldman Sachs AG Frankfurt

    Topic of the Diploma/Bachelor´s Thesis
    Sustainability in the Mutual Fund Universe

    How would you describe your work in one sentence?
    We advise High-Net-Worth Individuals, foundations and family offices on multi-asset investment ideas and current market trends.

    What did you like about your International Business studies in particular?
    The IB Program gives a perfect preparation for the upcoming work-life. I especially liked the close contact and interaction with all professors and students as well as the international set-up of the program. The Program perfectly combines academic research with practical examples and insights and hence goes far beyond just learning by heart.

    Do you have any recommendations for future International Business students?
    Enjoy your studies and get as much out of the IB Program as you can since you will not only gain highly valuable academic knowledge but you will also get to know great people, at Nuremberg Tech and during your studies abroad, who will be helpful and a great value-add for your entire life.

    Barbara Seibold
    Barbara Seibold

    Date of Graduation
    March 2016

    Current position
    Master student in “Betriebswirtschaft” at TH Nürnberg

    Topic of the Diploma/Bachelor´s Thesis
    Benefits of Company-wide Standards for International Projects – A Comparison of Two Current Projects at GfK Retail and Technology

    What did you like about your International Business studies in particular?
    As I really liked the program as a whole, it is hard to decide what I liked most. One aspect that has made this program so special for me is the truly international experience from the start. Having lectures in English and working on projects with so many people from all over the world creates a wonderful, international atmosphere already at the TH. Of course having the chance to study and work in other countries is another highlight of the program. I had an amazing time and learned a lot doing my internship in New York and my semester abroad in Italy! These experiences are unforgettable!

    Do you have any recommendations for future International Business students?
    If you are interested in a program that offers hands on learning in relatively small groups, the opportunity to go abroad and experience other cultures in a social and work context, the IB Bachelor program is a great choice! Take advantage of the various possibilities it has to offer and mix up with the foreign full-time and exchange students coming to Nuremberg - this is what makes the program so special!

    Dennis Schulz
    Dennis Schulz

    Date of Graduation
    September 2015

    Current position
    Master Student in “International Marketing” at TH Nürnberg

    Topic of the Bachelor´s Thesis
    Evaluating Ways to Generate Competitive Data in the Automobile Industry – The Competitive Intelligence Approach

    What did you like about your International Business studies in particular?
    In addition to the fact that I was able to drastically improve my English language skills I also liked the two exchange semesters abroad. Moreover, I particularly benefitted from methodical study contents such as presenting in front of many people and academic research and writing.

    Do you have any recommendations for future International Business students?
    For everybody who loves foreign cultures, languages and an overall international approach this study program is absolutely suitable.

    Dr. Eva Maria Boder
    Dr. Eva Maria Boder

    Date of Graduation
    Diplom 2004, MBA 2007, Dr. rer. pol. 2016 (FAU)

    Current position
    Senior Business Consultant in CII (Continuous Improvement Initiative) at adidas AG

    Topic of the Diploma/Bachelor´s Thesis
    Diplom Thesis: ”The effects of Free Trade Areas, Case Study: Mexico and the EU”
    MBA Thesis: “Offshore Outsourcing – adidas in India”

    How would you describe your work in one sentence?
    I am working as an in internal Senior Business Consultant owning, coaching, and providing methodologies, that focus on clarifying management roles, reengineering core processes, driving a professional communication culture and enabling leadership within adidas.

    What did you like about your International Business studies in particular?

    • International group of students and mindset
    • English as main language
    • High level of practice orientation
    • Opportunity to move abroad to study and doing an internship as part of the curriculum

    Do you have any recommendations for future International Business students?
    "Some people want it to happen, some wish it would happen, others make it happen." (Michael Jordan)
    “The world is changed by your example, not by your opinion” (Paulo Coelho)

    By the way
    Eva Maria shows impressively that it is possible to raise children while pursuing your own career: She and her husband have two small children. She received a governmental scholarship for highly qualified doctoral students and received her Dr. degree in 2016.

    Katharina Thomas
    Katharina Thomas

    Date of Graduation
    July 2017

    Topic of the Diploma/Bachelor´s Thesis
    The Influence of Shifts in Brand Image on Market Relevance – On the Example of Hollister Co.

    Current position
    Master Student Brand Management & Marketing Communication, Syddansk Universitet, Denmark.

    What did you like about your IB studies in particular?
    I loved the international atmosphere, especially that we had the opportunity to go abroad twice during our studies. It made wonderful memories and helped me to find out who I am and where I want to go. It also helped me to find out a little more where my career should take me.
    I highly appreciated the strong focus on soft skills such as presentation techniques. This is rather unique and helps immensely for Master studies as well as in different work environments.

    Do you have any recommendations for future IB students?
    Make the most of your time abroad, it shapes you personally and professionally! Appreciate the sometimes tough schedule, it prepares you perfectly for master studies and your future career. Lastly, do not forget to enjoy your studies and do some extracurricular activities that you love.

    Academic options after you've earned your bachelor's degree

    Upon completion of the International Business program Master programs in International Marketing and in International Finance and Economics are available. Both programs are entirely taught in English. A German-taught alternative would be the Master Betriebswirtschaft.

    International Business is a so called Numerus Clausus (NC) program. This means that you go through a selection process after applying. Due to the limit to the number of places (= NC) we cannot offer a place to every applicant who meets the admission requirements. Below, you will find an overview of the admission requirements for International Business, with which you can determine whether the program suits your interests and abilities.

    Formal requirements

    The Numerus Clausus (NC) ranks the applicants according to their final average grade of their school graduation certificate. The grade up to which applicants will be admitted is not known prior to the admission process. It rather changes with each admission process based on the number of applicants and their individual grades. The level of the NC in the semester the application is submitted is unknown, but the values from previous semesters are useful starting points (Last semester’s minimum grade point average for admission). Do not get discouraged if you do not meet the previous values as the NC varies from year to year. Plus, apart from the average grade, German applicants and applicants from EU-member countries can improve their application and increase their chances of getting into the program.

    For more information about the admission requirements and the application process please follow this link.

    Personal characteristics and skills

    For the IB program, we highly recommend to have the following:

    • Interest in and understanding of business and economic issues
    • You should be internationally oriented, motivated and willing to learn
    • Solid background in mathematics and analytical skills: You need to be familiar with algebra, standard functions, equation systems and inequalities, differential and integral calculus as usually taught in school
    • Excellent command of the English language (C1 level)
    • Basic skills in a second foreign language (A1 or A2 level): Spanish, French or Italian for German applicants as well as German for international applicants
      Please note
      : Mandatory for earning credit points (so called ECTS) towards the Bachelor's degree is the successful completion of language classes at B1 and B2 level preferably within the first three semesters. Students without any prior knowledge may indeed start at the beginner's level, but the language classes A1 and A2 would be on a voluntary basis. Consequently, those students will not be able to complete the language requirements for the second foreign language until the end of their third semester, and would have to continue with this language after the time abroad. Therefore, we strongly suggest having basic language skills before the start of your studies.

    Common stumbling blocks

    Absolutely essential during the first three semesters are the three fundamental courses Business Mathematics, Foundations of Business Administration and English. Young students often underestimate the importance of Mathematics and therefore fail the exam.

    All of our International Business students, Germans and Internationals, have to do a 20-week internship abroad and a study semester at one of our partner universities outside of Germany – with no exception! Finding and organizing an internship abroad is surely challenging. Especially non-EU students should consider that they have to face a number of barriers that domestic students do not have (visa, work permit etc.). But please be assured that we will do our best to assist and prepare you for this exciting part of your studies.

    How do my skills measure up against the program requirements? How do I prepare myself?

    The Online Self-Assessment (OSA) helps you to find out whether our program fits to your interests and if you meet the general and program-specific requirements. It should assist you in making your personal decision for or against our International Business program. Your achievements will be summed up in a pdf-file, including information on your strengths and weaknesses. Your results do not have to be handed in and will not affect your application.

    Online Self Assessment

    If you are not sure if International Business is the right degree program for you, Nuremberg Tech offers a number of tools and resources to assist you.

    Online Self Assessment

    You can check directly online whether this course suits your abilities and interests.

    Online Self Assessment

    Trial Lectures

    Attend one of our trial lectures in International Business. You will get a first impression of the degree program and the atmosphere of our university.

    Trial Lectures

    Student Counseling Portal

    If you are seeking individual advising and support in finding the right degree program, please contact the team at our Student Counseling Service.

    Student Counseling Service

    Faculty Advisor

    If you would like information about the application documents, the recognition of your foreign certificates or the content of specific courses of the International Business degree program, the faculty advisor can provide you more detailed information.

    International Business Office

    Email: ib-bachelor-ibatth-nuernbergPunktde
    www.th-nuernberg.de/ib

    Academic Advisor

    Events and Fairs

    Once a year, on the last Wednesday and Thursday of September, our campus information days take place at Nuremberg Tech. All of our bachelor degree programs are presented in depth and you can see our campus in person.

    Campus information days at Nuremberg Tech

    Of course, Nuremberg Tech has an information booth at many educational fairs. At educational fairs, current students and advisors are available to answer your questions. You will find an overview of educational fairs in which we regularly participate, here:

    Educational fairs