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International Business Bachelor's and Master's Degree Programs /
Why to study Master in International Marketing (MIMA)?
The MIMA program provides you with a strong foundation in the principles and practice of international marketing, with the latest concepts, knowledge and skills. The program will also enhance your leadership skills as well as your abilities for creative teamwork.
Master of Arts (M.A.)
3 semesters (90 ECTS)
Candidates are selected based on their academic profile, achievements and suitability
Language of instruction:
Contrary to many other degree programs, MIMA is not just paying lip services but truly offers international exposure.English as the Language of InstructionLectures and course material are all provided in English. You can complete the program without having to take any class in German. Nevertheless, we recommend that international students use the opportunity to deepen their knowledge of German.Multinational Study EnvironmentThe study groups consist of students from all over the world which creates an international study atmosphere throughout the whole program.Semester at Partner UniversityThe program stresses its international perspective by encouraging students with modest prior international exposure, to take a semester abroad at one of partner universities around the globe. For students without prior international experience the semester abroad is mandatory. During their semester abroad students are exposed to a different style of teaching and gain social competence in respect to different cultures and mentalities.
Facts and figures:
Small classes allow for close personal contacts and assist the students in their individual study needs.
Winter semester or summer semester
For the winter semester which starts 1 October: 2 May - 15 June For the summer semester which starts on 15 March: 15 November - 15 January
Faculty of Business
The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research.
The master program is a full-time, 3 semesters program consisting of two semesters of teaching and one semester for writing the thesis. 42 ECTS in compulsory modules24 ECTS in electives24 ECTS for master's thesis
If you are interested in the course contents you can download a general module handbook.
Students will be able to distinguish between management decision and market research problems; they will be able to phrase suitable and feasible research hypothesis, the know different sampling methods and their limitations, the understand different research methods and designs and apply some, e.g. questionnaire design and their close link to analytical possibilities; they are aware of the interdependence between models and methods (e.g. quantitative and qualitative research and analysis methods).Students are trained to draft one research plan, including a possible timeline from management decision problems and derived research problems to analysis and presentation of findings.
The course covers the following topics:
Students know about the difference between „cultural“ and „national“ aspects.Students know Hofstedes and Malinowskis approach to cultures. Students know about cultural drivers of buying processes, buying decisions and consumer preferences.Students know how to research and evaluate different key buying decision drivers for a specific cultural setting, they are able to adapt the marketing-strategy and marketing-mix to a specific situation – or they know what steps would be needed to be able to do so.
Students will be able to develop a marketing plan for B2B marketing and sales projects. They understand the different steps involved, the iterative process behind it (learging loops with in the marketing planning process) and know about the need of information processing and marketing controlling. By studying various models and processes of B2B marketing planning, students are able to understand, structure and write a B2B marketing plan based on which they are able to evaluate a proposed marketing project systematically and thus improve the quality of marketing decision making. Students are trained to write one full marketing plan on a B2B marketing project. They are able to answer questions on this matter comprehensively.
Students will apply the B2B concepts discussed in the development of a marketing plan: they know how to write a full presentation of a marketing plan including B2B marketing strategies and actions, P+L, and controlling.They understand the different steps involved, the iterative process behind it (learging loops with in the marketing planning process) and know about the need of information processing and marketing controlling. They are able to apply this knowledge for their own project (theory – praxis transfer know-how). By applying various models and processes of B2B marketing planning, students are able to understand, structure and write a B2B marketing plan based on which they are able to evaluate a proposed marketing project systematically and thus improve the quality of marketing decision making. Students are trained to write one full marketing plan on a B2B marketing project. They are able to answer questions on this matter comprehensively.
During the course, students will learn how to apply statistic software programs to answer the objectives of research. The course focuses on the understanding in each analyzing procedure by using statistic formula, statistic software program, and on interpreting results from estimated value and hypothesis tests. This course covers fundamental statistics, estimation and hypothesis testing by employing Crosstabs, Anovas, correlation analysis and regression.
By applying various models and processes of innovation management, students are able to understand, structure and run through a new product-/ market development process (nationally and internationally), evaluate new business venture systematically and improve the quality of milestone decisions within innovation processes.Students are trained to evaluate and present cases on new business opportunities in oral and in written form. They are able to answer questions on this matter comprehensively.
Students will be able to distinguish between well- und ill- structured problems and their altered need of information processing. By studying various models and processes of innovation management, students are able to understand, structure and run through a new product-/ market development process, evaluate new business venture systematically and improve the quality of milestone decisions within innovation processes.Students are trained to evaluate cases on new business opportunities. They are able to answer questions on this matter comprehensively.
Students will be able to recognize and (re-)evaluate the ethical dimensions of business decisions in our competitive global business world. By applying various ethical theories and processes of decision making, students are able to understand, structure and to evaluate the complexity of typical ethical dilemmas in business decisions of our global and multicultural business world. Students are trained to present and evaluate complex topics and sophisticated theories in oral presentation and in written form. They are able to answer questions on this matter comprehensively and can explain relevant interrelationships.
Ethics in Business:
Students show their ability to make use of their understanding which they acquired in their studies and practical project work by structuring, discussing, developing and scientifically researching a topic: this they show by writing the master thesis.
Students deliver a paper that is on master level and of adequate content, structure and language.The paper is driven by the individual topic.
Our graduates receive job offers for attractive positions with companies, like Coca Cola, Unilever, Adidas, IBM, and Daimler.
This master program opens the way to PhD and doctoral studies.
As demand for the MIMA program exceeds supply, applicants first have to pass through a rather competitive admission process which selects candidates based on their academic profile, achievements and suitability.
With respect to their academic qualification for the program, students have to meet the following requirements:
▪ A first Diploma/Bachelor degree from a full business program with a focus on marketing and an average of at least 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German system!
▪ If your grades are between 1.6 and 2.5 in the German grading system, you have to participate and pass the General Management Admission Test (GMAT score 550), GRE or you may be invited to pass our own Master Admission Test depending on the status of your other admission requirements and the decision of the admission committee.
▪ Participation in our in-house Master Admission Test is only possible for those applicants who are residing in Germany and got specifically invited to join the test. This test will take place on January 20th, 2020.
The test takes 90 minutes (90 achievable points). It includes short answer questions, multiple choice questions (one correct answer out of five) and short essay. All questions are based on the following book and concentrate on the listed chapters/pages:
Kotler/Armstrong (2016): Principles of Marketing, 16th edition
1 – Creating Customer Value and Engagement – page 29-56
2 – Company and Market Strategy – page 62-85
3 - Analysing the marketing environment – page 92-120
4 - Managing Marketing Information to Gain Customer Insights – page 128-157
5 - Consumer Markets and buying behaviour – page 164-189
8 - Products, Services, and Brands: Building Customer Value – page 254-285
10 - Price: Understanding and Capturing Customer Value – page 322-341
12 - Marketing Channels: Delivering Customer Value – page 374-402
15 - Advertising and Public Relations – page 472-494
▪ Proficiency in English: Each student is required (no matter what educational background, unless you are native speaker i.e. U.S. American, Australian or British) to submit a test result of their English proficiency by obtaining a language certificate mentioned below: ▪ TOEFL (paper-based test): score 580 ▪ TOEFL (computer test): score 237 ▪ TOEFL (internet-based test): score 92 ▪ TOEIC (Our in-house TOEIC test (Link) takes place in February, June, September and December of each year): score 765 ▪ IELTS 7.0 ▪ Cambridge CAE Grade C ▪ GMAT score 550 or better▪ Basic knowledge of German, equivalent to the level A1 of the Goethe-Institute (at least 120 hours of lessons attended).
▪ An internship/practical experience of at least 20 weeks should either have been part of the Bachelor's studies or obtained prior to applying for the Master in International Marketing program.▪ Applicants who have no prior international exposure will have the opportunity to spend their third study term (for the Master's thesis) abroad.
▪ a curriculum vitae in English (tabular form, please do not use handwriting) ▪ copy of your Bachelor's degree in business (focus: marketing) AND copy of the transcript of records showing the overall grade and the total amount of ECTS or years of study (at least 180 ECTS/3 years of study)If certificate and transcript are not in German or English, you have to upload a certified translation and certified copies of the original documents. Chinese, Mongolian and Vietnamese applicants have to submit an APS-certificate in addition to their university degrees and transcripts of records.
▪ copies of internships, job experiences ▪ copies of academic training outside of Germany (if available)▪ if required a document or transcript stating your GMAT/GRE score ▪ test result of one of the English lanaguage tests mentioned above▪ for non-native speakers certification of their knowledge of German (successfully completed A1 level of the Goethe Institute; at least 120 hours of lessons attended)▪ Two personal references providing information on your academic qualifications and personal abilities (e.g. job references, recommendation letters) (optional)▪ Motivation letter
Do you have any questions about your application, admission or the degree program? Feel free to get in touch with us!
We offer advice on the recognition of (foreign) academic certificates, your application, the admission process or the curriculum of the degree program.
Phone: +49 911/5880-2734 Email: IBfirstname.lastname@example.org www.th-nuernberg.de/ib
Prof. Dr. Margo Bienert Phone: +49 911/5880-2842 Email: email@example.com
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